As we’ve learned from 2020, how we engage bidders and execute auctions isn’t going to be the same as it once was.
Specifically, one thing is clear: having strategies to reach donors both virtually and in-person will be a fundraising necessity. This is where hybrid fundraising comes in.
One of the key elements and biggest revenue drivers of a fundraising event, the live auction, can be as successful in a hybrid event as in a traditional in-person event.
Our consulting team asks customers these key questions when planning a hybrid live auction. Keep reading to get all the answers to the top 7 questions to consider for hybrid live auctions.
In this case, will your expected top bidders be in the ballroom or at home bidding? When you are making decisions specific to the live auction, be sure to:
Test this with your A/V company (if you are using one). The user’s cellular service or WiFi can impact their experience too.
We recommend opening all items early, at the latest on event day, for two important reasons. With all items visible,
And when you’re ready to close your items, your messaging should still reference the live experience of an auctioneer closing each item one at a time.
Discuss this with your auctioneer, when deciding on minimum bids and raises, consider:
You might consider reducing the minimum raise slightly to keep more people bidding but utilize your auctioneer’s expertise and recommendations.
Remember in a hybrid event, you will have virtual attendees who can simply walk away from the screen if it takes too long.
We had seen a trend of smaller auctions during COVID-19, and that trend continues into the new hybrid world.
With OneCause Mobile Bidding, you can always move items to a “Super Silent” category rather than lengthen the live auction.
One advantage of a hybrid event is that virtual attendees can bid from anywhere!
While historically some organizations hid their live auction items from view until event day, we highly recommend promoting early and often.
For more promotion & marketing tips, check out our Event Marketing Guide.
Hybrid fundraising has gained momentum as a way to bring fundraising events to both live and virtual audiences, but a key hesitation nonprofits experience is how to execute the live auction in a hybrid format.
Don’t let it be a barrier! Think of it as the “best of both worlds,” blending fundraising best practices and technology to create seamless giving experiences – anytime, anywhere.
We’re here to help guide you through the world of hybrid fundraising. Check our comprehensive hybrid fundraising guide here.