Raise

Reach New Heights.

Inspire. Connect. Grow.

Washington, DC & Virtual

Hybrid Event Experience
September 13-14, 2021

Raise

Reach New Heights.

Inspire. Connect. Grow.

Washington, DC & Virtual

Hybrid Event Experience
September 13-14, 2021

Conference Highlights

Raise allowed me to expand my reach in the industry and see beyond my everyday challenges. It’s given me access to a community I never knew existed and left me feeling a part of something greater than myself.

Makena, La Jolla Country Day School

 
Inspire

Registration

Virtual

Everywhere

Register

Early Bird: $79
After 5/31: $99

GROW

The energy in each session was incredible…I was inspired by the stories and ways we RAISE each other up to the next level.

Angela, Nazareth Academy

In Person

Washington, DC

Register

Registration: $499
Local and CDC guidelines to be followed.

RAISE Experience

I was inspired being surrounded by friendly, approachable people who all are working very hard to make a difference in the world.

– Jan, Medical Teams International

Register

Top Reasons to Attend Raise

  • Learn from fundraising experts
  • Interact with amazing speakers
  • All-Star networking
  • Receive CFRE Credits

CFRE

Raise Attendees

Raise Conference Highlights

Session Tracks

Event & Auction Fundraising

Fundraising Strategy

Peer-to-Peer & Social Engagement

Connect

Venue / Hotel

Eaton DC

1201 K St NW
Washington, DC 20005

$199/night

The Eaton is located in the heart of DC, minutes from the National Mall, White House, monuments and museums.

BOOK HOTEL ROOM

2021 Speakers At a Glance

Michell Baker

Michell Baker

Fight Colorectal Cancer, Director of Philanthropy

Deb Barge

Deb Barge

Big Brothers Big Sisters of America, Chief Development Officer

Terra Crews

Terra Crews

Youth Services System, Inc., Director of Development

T Clay Buck

T Clay Buck

TCB Fundraising, Founder & Principal

Close Bio

Michell Baker

Director of Philanthropy

As the director of philanthropy efforts for Fight Colorectal Cancer, Michell joined the organization in May 2014. She coordinates relationships with individuals and organizations who donate and fundraise for the cause. She’s an advocate for quality healthcare for all and passionate about awareness and screening. Michell lost her dad to colon cancer in June 2008 and attended her first Call-on Congress in March 2009 with her sisters. After that experience, her family started their own nonprofit organization, Steve Baker Colon Cancer Alliance (SBCCA), to focus on awareness and prevention of CRC in Oregon. Michell led the organization as the Executive Director. She has attended every Call-on Congress since 2009, served on the Grassroots Action Committee (GAC) and represented Fight CRC at several meetings and advocacy events across the country. She and the SBCCA took One Million Strong coast-to-coast in 2014 as she hosted the event in her hometown of Portland, Oregon. Michell resides in Orange County, California.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
2:15 PM

Relentlessly Climbing for a Cure

30 minutes | 2:15 PM - 2:45 PM | Peer-to-Peer & Online Giving |

When COVID hit, like all organizations, we had to pivot from an in-person event to a virtual event. With that being said, we knew that the one thing we had on our side was that our Climb for a Cure event was an event that takes place outside. We went to the drawing board to brainstorm ideas on what would not only engage our community but excite them to participate and donate. The session will cover how we had to pivot to a virtual event during COVID, the success of the event and how that has shaped the event for the future. In the end we engaged over 800 participants, over 10-million steps were collectively taken, and we raised close to $300k without a heavy fundraising push. We’ll share how our pivot during the pandemic has opened our eyes to other opportunities to expand Climb for a Cure.

Key Takeaways:

  • How to remain flexible when barrier’s arise.
  • How to use barrier’s as opportunities for growth.
  • How utilizing platforms can bring you community together, virtually.
Close Bio

Deb Barge

Chief Development Officer

For over two decades, Deb has led diverse, multi-affiliate, national fundraising and revenue generating initiatives for worthy charitable causes across the nation, including MDA, March of Dimes, and her current role as Chief Development Officer at Big Brothers Big Sisters of America. Her focus is to activate data-responsive, donor-centric nonprofit teams to cultivate individual donor relationships, innovate corporate collaborations, and engage transformational partnerships by leading a team with passion and purpose to foster a mutually respectful engagement for the mission.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

Panel: Future of Fundraising Events

1 hour | 2:45 PM - 3:45 PM | Event & Auction Fundraising | In-person, Virtual

Hearing from those in the trenches about how they’ve approached this new fundraising world, is invaluable. Join us as top fundraisers share how they’ve navigated the challenges of the pandemic and redefined their event strategies to adjust to a changed fundraising landscape. This panel will be a live Q&A from the audience – your chance to ask everything you’ve wanted to know about, pivots, lessons learned and what the future of events looks like.

Close Bio

Terra Crews

Director of Development

Terra has 12 years of working in the non-profit world, and is the Director of Development at Youth Services System, Inc in Wheeling, WV. Serving the most vulnerable in our community and creating better futures for children, family and our community.

Terra has worked as a media/public relations manager for an animal rescue and was the executive director of a children’s museum for a couple of years.

She is passionate about serving others and has found her purpose in working for non-profits. She is a wife, mother to four children and farms a small piece of land with her family. Terra is committed to leading people to see their potential and value to our world and helping them reach new heights.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
9:00 AM

Vision to Victory!

1 hour 30 minutes | 9:00 AM - 10:30 AM | Leadership & Storytelling | In-person, Virtual

We can dream big and set an array of goals, but during the road to victory we find ourselves taking the wrong turn or hitting a bump. We must keep our eye on the road and continue through the trenches to meet our final destination. This session will help you to put your vision together to help stay centered on where you’re headed even when it gets tough. During this session, we will walk through goal setting and learning more about ourselves to help us get to where we are the best versions of ourselves. Facilitated exercises will encourage reflection, critical thinking, and growth. You’ll walk away feeling renewed and confident to set goals that will bring their teams and organization to a fuller potential.

Key Takeaways:

  • Set goals that are attainable.
  • Reach new heights in your career with perseverance.
  • Utilize a new tool in planning of events and fundraising.
Close Bio

T Clay Buck

Founder & Principal

Clay is a thirty-year fundraising veteran and has been both a front-line fundraiser at several nonprofits and a senior consultant with major national firms. He has experience in all aspects of fundraising, with expertise in individual giving and building the systems and infrastructure achieve high-level results. He has held the Certified Fund Raising Executive certification since 2010, served as the President of the Las Vegas chapter of AFP, and is an AFP Master Trainer. He co-wrote the U.S. Critical Fundraising Report for Rogare, the fundraising think tank and teaches the fundraising courses for the Nonprofit Management and Fundraising certification programs at University of Nevada, Las Vegas. He holds a BA from the University of Georgia, an MFA from Michigan State University, a Certificate in Professional Writing from the University of Chicago, and completed a Certificate In Philanthropic Psychology, With Distinction, from the Institute for Sustainable Philanthropy. He makes his home in Southern Nevada where he’s owned by two Labrador Retrievers.

 

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
1:30 PM

19 Things Your Donors Told You During The Pandemic

1 hour | 1:30 PM - 2:30 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

If 2020 has taught us anything it’s that “Donors are gonna donor.” Whether you were asking or not, pivoting or standing still, donors across the board told us a lot about how they feel about the sector, causes that are important to them, and the importance of good in the world. Were you listening? During this interactive session, we’ll look at the major trends in giving during the pandemic, particularly through the lens of philanthropic psychology and interpreting the data. We’ll use all of that information to help you create a fundraising and communications plan that can weather any storm by applying the lessons from what donors have told us through their giving and who they are as individuals with big, caring hearts.

Key Takeaways:

  • Articulate the lessons learned and impact of COVID on fundraising and the nonprofit sector
  • Create a data-informed fundraising/communications plan that integrates principles of crisis communications.
  • Understand principles of Philanthropic Psychology and how they inter-relate with data & metrics.
Colleen Healy Fitzgerald

Colleen Healy Fitzgerald

OP3, Managing Partner & CFO

Chris Hammond

Chris Hammond

Corporate Giving Connection, Chief Executive Officer

Shawn Olds

Shawn Olds

boodleAI, CEO

Patrick Kirby

Patrick Kirby

Do Good Better Consulting, Founder

Close Bio

Colleen Healy Fitzgerald

Managing Partner & CFO

Colleen Healy Fitzgerald is a Managing Partner and co-owner of OP 3, an event production and peer-to-peer fundraising consulting firm that specializes in both virtual and in-person event experiences. Colleen joined OP 3 in 2005 in a fundraising coaching role and gained a wealth of acquisition, retention, and overall strategy experience before becoming a critical part of the production department and leadership team.

In her 15+ years working in large-scale event production, she has successfully directed the logistics of a national fundraising series, concepted, built, and launched new signature events, established comprehensive risk mitigation strategies, and built interactive budgets to help client partners quickly and confidently make better, data-driven decisions.

Since COVID hit, Colleen and the team at OP 3 haven’t slowed down a bit, helping clients transition in-person portfolios to hybrid and virtual experiences while anticipating what’s next and developing the resources that will be needed for those events now and in the future. Colleen is passionate about creating memorable experiences that keep fundraisers connected and energized…even right now while we have to be apart.

Colleen graduated with a B.S.B.A. in accountancy from John Carroll University in Cleveland, Ohio. This may explain her obsession with all things budget-, data-, and finance-related, a point of pride that inspires the whole OP 3 team to constantly reach for new heights in vendor negotiation, cost control, and expense management. Colleen is an avid runner and swimmer, but she spends more time chasing her four kids than training for triathlons these days.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

Creating New Virtual Peer-to-Peer Events to Compliment Your In-Person Portfolio

1 hour | 2:45 PM - 3:45 PM | Peer-to-Peer & Online Giving | In-person, Virtual

Virtual peer-to-peer formats over the last year helped expand access to philanthropy through the reach of online channels and technology. Future fundraising should incorporate both a mix of virtual and in-person fundraising to continue reaching a broader, more diverse group of donors post-pandemic. Join this session to hear about emerging virtual peer-to-peer event strategies and how you can incorporate them in your annual fundraising strategy.

Close Bio

Chris Hammond

Chief Executive Officer

Chris is the CEO and Founder of Corporate Giving Connection (CGC). CGC is a full service development, marketing, and corporate social responsibility consulting firm that focuses on strategic planning and implementation for nonprofit organizations and corporations. Chris has 11+ years of event management and 9+ years of nonprofit fundraising consulting & leadership experience. He holds a BA in Political Science and an MA in Public Policy and Administration from California Lutheran University.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
3:00 PM

Leveraging Peer-to-Peer Fundraising: What Your Nonprofit Needs to Know

1 hour | 3:00 PM - 4:00 PM | Peer-to-Peer & Online Giving | In-person, Virtual

Leveraging peer networks and incorporated socially connected campaigns has been a booming trend for nonprofits over the last year. Especially for those new to peer-to-peer fundraising. Let’s keep the growth going! Join this session as we cover the “must have keys” to social fundraising. From peer-to-peer basics, to campaign essentials, motivational strategies and tips to set your fundraising team up for success – this session is for you! This presentation is a must for any organization looking to harness the power of peer-to-peer fundraising.

 

Close Bio

Shawn Olds

CEO

Shawn Olds is a technology and communications thought leader currently serving as the CEO for boodleAI, an AI-powered predictive analytics solution. Shawn is a military veteran having served on active duty in the 82nd Airborne Division, followed by work with the U. S. Department of States’ Office for Counter-Terrorism, as well as recently being appointed to serve as a Civilian Aide to the Secretary of the Army. Shawn graduated from the United States Military Academy with a BS in Computer Science. He earned an MBA from the Kellogg School of Management as well as his Juris Doctor from the Northwestern School of Law.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

We Come In Peace: AI in Philanthropy

1 hour | 2:45 PM - 3:45 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

Our session will break down Artificial Intelligence (AI) into its simplest parts with humor. We will debunk the sci-fi myths, explain how all the pieces fit together, share real life examples in action, and outline the must haves for a competitive fundraising future. As the power of AI sweeps our society, we plan to better equip nonprofits with a foundational working knowledge of AI and the potential applications that could be implemented immediately to streamline organizational operations, provide keep mission-critical efficiencies, and segment and prioritize crucial fundraising efforts.

Key Takeaways:

  • Intelligently articulate the components of AI vs science fiction myths.
  • Share applicable examples of AI in action across multiple types of nonprofit organizations.
  • Understand key “must haves” for the future of fundraising.
Close Bio

Patrick Kirby

Founder

Patrick Kirby is the Founder of Do Good Better Consulting, author of the Amazon best seller Fundraise Awesomer! A Practical Guide to Staying Sane While Doing Good, host of The Official Do Good Better Podcast, and a believer that “we’ve always done it this way” is the most dangerous phrase in the English language.

Patrick has spent nearly fifteen years working as a fundraiser in the nonprofit industry, for organizations of all shapes and sizes, and strives to ‘Do Good Better’ every day. From organizing $10,000 cure walks to $1 million galas, Patrick’s passion lies in creating creative solutions to make fundraising less boring.

He cut his donor relations/fundraising teeth as the Alumni Coordinator at the Academy of Holy Angels in Richfield, MN, before trying his hand as a manufacturing sales rep to companies such as Target and Best Buy. Tired of being yelled at for uncontrollable international shipping issues in both English and Chinese, Patrick re-joined the world of nonprofit work as the Sr. Development Director at the Cystic Fibrosis Foundation MN/Dakotas Chapter before taking the Chief Development Officer position at the Anne Carlsen Center.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
9:00 AM

Fundraise Awesomer! How Not to Suck at Managing the 10,000 Things on Your Plate in Order to Find Time to Build Better Donor Relationships

1 hour 30 minutes | 9:00 AM - 10:30 AM | Leadership & Storytelling | In-person, Virtual

Fundraising is Hard. Anyone who says differently is selling something.

But for the nonprofit leader who wears 10,000 different hats every day, how on earth are you supposed to find time to work on donor relationships and manage the unreasonable expectations of board members and executive directors who have little to no fundraising experience yet seem to be full of awesome ideas like “Just call Oprah” or “host a bake sale!”?

A fundraising framework that helps you move the needle forward a little bit every day, that’s how.

In this session, you’ll learn a tangible, achievable, and dare I say simple way to ensure that you spend invaluable time working on building better relationships with your supporters with better planning, execution, and documentation – all while carving out random acts of celebrating and appreciating.

Key Takeaways:

  • Create your own working fundraising framework to use the very next day.
  • Understand the importance of asking better questions to donors, documenting those answers, and dramatically differentiating yourself from other nonprofits.
  • Remembering that fundraising is supposed to be a joy, rather than a drag.
Reggie Rivers

Reggie Rivers

The Gala Team, President

Deniz Satir

Deniz Satir

, NonProfit Executive and Fundraising Strategist

Taylor Shanklin

Taylor Shanklin

Barlele, Founder and CEO

Jessica Tyler

Jessica Tyler

Make-A-Wish America, Senior Manager, Digital Fundraising Programs

Close Bio

Reggie Rivers

President

Reggie is a former Denver Broncos running back who played 6 seasons in the NFL. In 2013, he founded The Gala Team, and has grown the company from 6 events that first year to hundreds of events annually. The Gala Team supported nonprofits of all shapes and sizes during the COVID-19 virtual pivot, becoming a trusted resource for strategies and thought leadership.Reggie is also a media personality and author, who has worked in newspaper, radio and television in Denver. He has written five books, the latest is the award winning novel, “The Colony: A Political Tale”. Reggie’s professional variety ultimately led him to his find his true love in life — serving as a benefit auctioneer to help nonprofits achieve their fundraising goals.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
11:00 AM

Welcome & Keynote

1 hour 15 minutes | 11:00 AM - 12:15 PM | General Session | In-person, Virtual

Pam Sherman, writer, actor, and recovering attorney, kick off Raise 2021! She will share her personal story, helping the Raise fearless fundraising community ignite their passion, find their EDGE, and grow their impact.

September 14
10:45 AM

Keynote

1 hour | 10:45 AM - 11:45 AM | General Session | In-person, Virtual

Shanna Adamic, Executive Director of the Cerner Charitable Foundation and rare brain tumor survivor, shares her personal story of perseverance and embracing change.

September 14
4:15 PM

Closing Session & Keynote Panel

45 minutes | 4:15 PM - 5:00 PM | General Session | In-person, Virtual

Join us as we close #2021Raise. Experience the energy and excitement of our closing session. We’ll explore lesson learned at Raise, and how we can journey forth with new insights, taking them back into our day-to-day fundraising and arming our nonprofits with #FearlessFundraising strategies.

We will also announce the live Raise Raffle – where lucky winners take home fabulous prizes. Winners must be present!

Close Bio

Deniz Satir

NonProfit Executive and Fundraising Strategist

Deniz Satir brings over 26 years strategic nonprofit experience having led national and chapter level fundraising teams at JDRF (formerly known as the Juvenile Diabetes Research Foundation), most recently as the National Director of Signature Events.

In her two and a half decades of development experience, she has contributed to high growth fundraising through a variety of executive level positions. In her national role, her teams were responsible for leading and executing more than 70 JDRF fundraising galas annually. Deniz oversaw the direction and vision for the National Gala Program transforming and enhancing JDRF’s Gala strategy and leading the national organization’s pivot into virtual gala campaigns.

Her expertise in charitable event strategies, particularly transforming the live donation appeal (JDRF’s mission moment – Fund A Cure) into a signature event experience, helped JDRF grow its national fundraising capacity to reach a gross revenue of $77+ million in 2019, bringing the 25 year total raised in JDRF’s gala program to more than $1 Billion. She has a proven track record of success in innovation, and strategic high-end, high-yield nonprofit fundraising.

Deniz has built a strong reputation within the national fundraising community and is sought after for her industry expertise, dynamic speaking and thought leadership. Her insights on fundraising can be found in in publications including Nonprofit Quarterly, Seattle Times, and the Puget Sound Business Journal.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

Panel: Future of Fundraising Events

1 hour | 2:45 PM - 3:45 PM | Event & Auction Fundraising | In-person, Virtual

Hearing from those in the trenches about how they’ve approached this new fundraising world, is invaluable. Join us as top fundraisers share how they’ve navigated the challenges of the pandemic and redefined their event strategies to adjust to a changed fundraising landscape. This panel will be a live Q&A from the audience – your chance to ask everything you’ve wanted to know about, pivots, lessons learned and what the future of events looks like.

Close Bio

Taylor Shanklin

Founder and CEO

Founder of Barlele, Taylor Shanklin has been leading brand strategy and marketing teams, and helping organizations scale their marketing strategy for over 14 years. She is a TEDx speaker, podcast host and big believer in focusing on what matters most to your audience in order to achieve lift-off and grow.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
9:00 AM

A Mission Statement is Not a Brand: Building a Great Nonprofit Brand

1 hour 30 minutes | 9:00 AM - 10:30 AM | Leadership & Storytelling | In-person, Virtual

Differentiating oneself is more important than ever before. In a noisy and vast sea of email campaigns, direct mail appeals and social media overload, getting the attention of donors can feel quite challenging and exhausting. It might just be time for an intervention, a good look at your brand and a plan to cut through the noise. Branding is a critical component to fundraising sustainability, and it is a practice that is either often overlooked or confused with marketing. A strong brand is leads to financial health, building meaningful and long-lasting donor relationships, and successful events at your organization.

In this make-you-stop-and-think workshop, Taylor Shanklin, CEO of Barlele and brand strategist, will guide you through a branding journey.

Key Takeaways:

  • Understand the distinction between branding and marketing.
  • Build a stellar brand story for your organization.
  • Differentiate yourself and standout.
  • Create a brand guideline for your nonprofit.

September 13
4:00 PM

Old School Fundraising v. New School Fundraising: How to Create Meaningful Donor Relationships in a Digital World

1 hour | 4:00 PM - 5:00 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

E-Appeals. Texting to Give. Online Giving. Facebook fundraising. There are so many ways nonprofit organizations can use online communication tools to connect with their audience and donor base. In today’s 21st century world, our nonprofit’s communications must be digital, analog, and, most importantly, personal. There is a way to use content marketing as a feeder to your donor funnel. But you may be wondering how? What criteria do you use to qualify donors who may be more likely to make a large gift? How do organizations effectively combine new fundraising platforms and approaches with an “old” way of relationship fundraising? This session will give you actionable tips and ideas about how to blend your “old school” and “new school” nonprofit marketing and fundraising experiences to create stronger stakeholder and audience connections and raise more money.

Key Takeaways:

  • Understand the right components to craft a strong content marketing plan that informs and inspires your donors and potential donors.
  • Identify criteria to use to pinpoint donors and potential donors who are open and ready to upgrade their giving.
  • Learn tips for upgrading and retention strategies that work best for your organization’s resources and audience.
Close Bio

Jessica Tyler

Senior Manager, Digital Fundraising Programs

Jessica is the Senior Manager of Digital Fundraising Programs at Make-A-Wish America. She works on peer to peer events for fifty-nine chapters nationwide. Her team oversees Walk For Wishes, Trailblaze Challenge, Wish Your Way, streaming & influencer fundraising. Jessica has nearly twenty years of experience in the nonprofit industry.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

Recovering Your Pipeline Post Pandemic

1 hour | 2:45 PM - 3:45 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

The impact that COVID-19 had on the nonprofit industry has left many organizations wondering where their donors and corporate partners have gone. And with some events taking place in a virtual setting for up to two years, it has been challenging more now than ever to find creative ways to engage with new constituents since we have lost that face-to-face interaction that we relied so heavily on. Now that we are slowly entering into a sense of normalcy, many fundraisers are looking at a blank slate and trying figure out how to meet goals without the same supporters that they had in the past. While this can be scary, this is a huge opportunity for your organization – if you are proactive and plan accordingly.

Key Takeaways:

  • Identify new prospects and find a strategic plan to ask for support.
  • Direction for future outreach and engagement with lapse donors.
  • Renewed optimism and empowerment after the shock of COVID-19.

2021 Raise Sponsors