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The right live auction packages can turn a fun gala into a truly exciting one. Your most loyal supporters deserve the best, right? After all, your nonprofit’s annual gala is the event of the season. Your community looks forward all year to the festivities — the dinner, the music, the ceremonies — but most of all, the live auction!
We’ve selected the top live auction packages and ideas for your next charity gala. They all fall into one of these 10 main categories:
Live auction packages in these categories consistently perform very well for nonprofits. They get donors excited, boost engagement at your event, and (most importantly) they offer great returns!
Use the table above to navigate these top auction item ideas. For even more ideas, be sure to read our more comprehensive charity auction item ideas guide! Let’s dive in:
The king of all live auction packages — a luxury vacation to an exotic or exciting destination!
The right vacation package will be a major attraction of your gala, sure to increase attendance and engagement. The thought of winning a luxurious escape to somewhere they’ve never been before is the perfect way to get the crowd buzzing with excitement right before your auction begins!
Here are a few of our very favorite ideas for luxury vacation live auction packages:
The key to securing an amazing luxury vacation package for your next live auction or gala event? Partner with an experienced booking and concierge service like Winspire. If you’re using charity auction software to help plan and execute your event, ask your vendor about their preferred item procurement partners! Partnerships like these can save your nonprofit time and money while boosting donations and engagement!
What better way to get your gala attendees excited than offering them to chance to live out their dreams? Give your donors the adventure of a lifetime with an incredible experience package.
Think about your major donors and event attendees. What are their interests? Their hobbies? Think carefully about what will get them really excited and eager to place their bids.
Consider offering experience packages like these top performers:
Again, we recommend contacting your charity auction software vendor to discuss any of their existing partnerships with auction item procurement or package booking services. Consignment-style deals can provide major savings and returns for your auction!
Your team might need to get a little creative with this one, but live auction packages that provide year-long benefits are extremely popular with donors! Plus, this idea is more flexible for organizations of all sizes than more luxurious packages might be.
Year-long benefits auction packages can be as exciting, unique, or practical as you want. Consider these examples:
These live auction packages all rely on your team’s ability to get creative and find the right partners. To include one of these packages in your next live auction or gala event, plan ahead! Many local businesses will jump at the chance to promote their services and offer your donors year-long perks.
This is another extremely flexible auction package idea for your next gala. Partner with a local catering company, restaurant, or event venue to offer donors unique catered party packages.
These can be as lavish or as down-home as you deem fit. Think about your donor’s interests, and consider the time of year! Themed catered parties are especially popular during months leading up to major holidays or annual events! Here are a few examples:
As your organize the auction packages, think carefully to adjust them to your donors’ preferences. For instance, would your average gala attendee rather host their catered party at their own home or at a larger venue? Contact local catering companies to discuss any package deals that they might already offer.
Lessons from professionals are a surefire way to catch the attention of attendees at your next live auction and gala. Depending on your organization’s connections, your community, mission, and the interests of your donors, a learn-from-a-pro package could be a very high-performing item!
Think about what might best interest your auction attendees. Think along these lines:
Golf lessons are a particularly reliable and high-performing live auction package idea. Many organizations consistently reach their goals by offering pro golf pointers as an auction item in a larger golf tournament fundraiser.
A classic auction item idea for nonprofits of all missions and sizes, the tried-and-true themed basket is an old favorite.
Themed baskets are an extremely flexible way to offer live auction packages. You can fine-tune the right level of luxury or practicality to suit your donors and the nature of your event. Then get creative to come up with the perfect themes to catch their attention! These packages can make great items for both your live and silent auction events.
Consider these popular themes, and brainstorm all the items, gift certificates, or vouchers you might include:
Depending on your budget and the scale of your auction, consider presenting some of your big-ticket live auction packages within baskets. For instance, your local winery tour could be packaged in a wine and cheese lover basket, or incorporate a yearly benefits package as discussed above in Idea #3.
Artwork and culture-related items are old standbys when it comes to live charity auctions. They’re an especially reliable way to attract the attention of more traditional major donors.
However, this doesn’t necessarily mean your arts and culture live auction packages have to be “high brow.” Just think about what your donors and attendees enjoy. Remember, pop culture is culture, too! Get creative to find the right packages for your event and audience, like these:
Arts and culture items make excellent cornerstones of larger live auction packages. Tickets to a major exhibition opening at the local art museum could be paired with dinner reservations and transportation for the night. A signed football goes great with season passes! Get creative to package your items in ways that generate more excitement, but make sure they still remain reasonably-valued for your event’s target donors.
Another classic live auction staple, fashion and designer goods regularly attract the attention of extremely generous donors!
Depending on your core base of support, your mission, and the scale of your auction event, focusing your procurement efforts on designer goods might be a very smart move. Fashion items that make for high-performing live auction packages include:
To get started, work with an auction procurement service, or try researching your options on your own. Reach out to local designers and vendors to gauge their interest in partnering for a charitable cause. The positive promotion that auction events provide are often a strong motivator!
Plus, remember that fashion and designer goods make great online auction items, too! Find a top mobile bidding software that lets you fully customize your listings and packages.
Sometimes it feels like electronics rule our lives. We do so much with our smartphones, tablets, and laptops, it can be a major inconvenience to use outdated or broken electronic tools. Why not offer your donors the chance to win a new high-quality tech tool in your next live auction or gala event?
Electronics make for very reliable live auction packages. New tools and trends are always emerging, which means that demand for the newest tools and toys remains extremely steady (and high). Consider offering these sorts of electronics:
Solicit items from local vendors or partner with a procurement service to help find electronics items on consignment. Next, create some auction packages! You might bundle a new TV, speakers, and wine and cheese basket as the ultimate movie night package. Or maybe a fancy new camera, gift certificate to local a sporting goods store, and a trip to a national park could be the perfect wildlife photography package!
Fancy (or not-so-fancy) auction nights are a classic fundraising idea for schools, too! Creating live auction packages for school and family events, though, requires that items have a broader or more kid-friendly appeal than many traditional auction packages typically do.
If you’re planning a silent auction or live fundraising event for your school, think about your community and the averages ages of your students. What items will interest the parents of young children versus families with teenagers? Your ideas might span a fairly wide range like these examples:
Get creative! School auction packages can be perfect for engaging the families in your community. Plus, supporting their child’s school while winning a special treat or perk for them is a major motivator for generous parents! Feel free to adjust the logistics of your auction event, too. Raffles and penny socials make for great school fundraising.
Keep exploring with even more live auction packages and ideas if none of these examples immediately jumped out at you. Remember, though, that the main categories of auction packages outlined here represent some of the most reliable, exciting, and high-performing ideas for all kinds of nonprofits.
Use these categories as a guide as you continue to conceptualize and develop your next auction and gala event! Continue your research for even more ideas and guidance: