In these times, when COVID-19 lockdowns and stay-at-home orders are lifting, non-profit supporters remain apprehensive towards attending large, in-person fundraising gatherings. And, it may be a trend we continue to see for some time.
Pivoting to virtual events proved to be successful this spring, but where do we go from here and how do we plan for fundraising? Many nonprofits are considering moving forward with a Hybrid event.
Let’s uncover what a Hybrid event is, and the key strategies to planning a successful one:
Plain and simple, a Hybrid fundraising event consists of your in-person event on a smaller level combined with live stream for virtual attendees to participate in the fundraising.
There are really two things to consider when analyzing whether a Hybrid event would make sense for your organization and donor base.
After understanding the basics of a Hybrid event, let’s get started planning your fundraiser.
The next step is… engagement tactics! Let’s see what you can do to get all supporters excited about your event.
Think way back to when you could have in person fundraising events. Bring back those strategies for engagement, including:
Nowadays, virtual fundraising engagement can be the differentiator between a great fundraising event and a good one. Consider:
Need help getting the wheels turning with Hybrid event ideas? The top 3 Hybrid event ideas are ready for you:
Turn table sponsors into small group watch parties! Tables of 8 or 10 can gather in a table sponsor’s home and view the live stream event together. Here’s 3 tips for awesome and engaging watch parties:
Having small groups gather together for your mission will create a community unique to your event.
Local bakers come up with special desserts that volunteers deliver to the winners the day of event prior to event start time.
Encourage watch party pictures and social sharing during your live stream—especially if they are lucky enough to eat a delicious dessert!
Create a fixed price package in your OneCause Planner and call it “Wine Wall”, “Wine Pull”, or something of the sort. Here’s a few quick success tips:
The bottle(s) that each party goer provides are donated to your virtual Wine (or Liquor) Pull, or, you execute the wine pull at your house on the night of the livestream.
Is virtual fundraising your jam? We’ve got you covered. Check out: