Since 1966, Big Brothers Big Sisters (BBBS) of Dane County has provided mentoring relationships that ignite the power and promise of today’s youth. Because of social distancing, Big Brothers Big Sisters of Dane County had to take their Bowl for Kids’ Sake (BFKS) virtual.
In April 2020, BFKS kicked off with four weeks of challenges, competitions, and prizes. Weekly participants could get involved online Activity Challenges, Fundraising Challenges, and fun drawings. They shared a Contest Calendar to keep everyone looking ahead!
The challenges and fun giving opportunities spread the BFKS spirit. They kept participants engaged and fundraising throughout the campaign, with a variety of motivational challenges. Everything from weekly raffle tickets to a Yeti raffle, fundraising challenges and prizes, and a virtual bowling contest.
Each Friday, participants tuned in live on Facebook to hear raffle drawings, and to learn about the next week’s challenges. Through social promotion, friendly competition they made giving fun and attracted friends, relatives and colleagues to the virtual campaign.
Shifting a peer-to-peer event virtual needs a good fundraising strategy to create the same atmosphere. BBBS of Dane County drove donor engagement and motivation to give with these fundraising strategies:
BBBS of Dane County implemented these best practices to make their virtual ‘Bowl For Kids’ Sake’ a success:
A move to virtual paid off to say the least! BBBS of Dane County closed the event with these results:
You can learn more about Big Brothers Big Sisters of Dane County and support their mission by visiting their website.