Sherwood Forest is a year-round youth development organization dedicated to helping children from low-income families discover the best in themselves. The funds from the gala are vital, so the team pivoted their 19th annual Blue Jean Ball into a virtual fundraiser full of fellowship, entertainment, laughter!
“We couldn’t recreate the in-person Blue Jean Ball. So we had to think about what we could do. The silent auction was easy for people to do from home, and we reworked our paddle raise into a virtual ask. We learned to use technology to our advantage.” – Angela Fulbright, Director of Resource Development
Due to COVID-19, Sherwood Forest was unable to host their in person event this year, but that didn’t stop them from continuing their mission and providing their supporters with a unique experience and activities. This included:
Typically at the gala, they bring the camp experience to their supporters. They couldn’t do that with COVID-19, so the team created a virtual experience for their donors, to keep the mission and need top of mind.
They used video, and created a telethon style event to showcase the mission. They also leveraged traditional fundraising tactics, including making personal calls to donors, and doing individual outreach to help seed their virtual event.
Dedicated to joining together to educate supporters about Sherwood Forest’s mission and raise money to transform the lives of children in our region through education and opportunity, Sherwood Forest successfully took their event virtual with these strategies:
To help other non-profits achieve their goals and continue their missions despite uncertain circumstances, Sherwood Forest shares their key takeaways from going virtual:
Their success speaks for itself! Check out the results:
You can learn more about Sherwood Forest and support their mission by visiting their website.