When it comes to P2P campaigns and events, nonprofit fundraisers have tried it all. Email blasts, traditional marketing, and more – if it’s out there, it’s been done. But there’s a new channel that is revolutionizing the P2P fundraising game: social media.
By leveraging Facebook, Twitter, LinkedIn, and Instagram for your P2P fundraising, you create a giving experience that is social, mobile, and fun!
Here is what you need to know about social media as well as innovative ways to leverage these channels during your next P2P campaign or event:
One reason that social media is the perfect channel for P2P fundraisers is that there are literally millions of new donors waiting to be engaged online.
Nonprofits (and their P2P campaign participants) can capitalize on the growing social opportunity by strategically using social media to increase the reach of their campaigns while increasing donations.
Social media is also the best place for your team and P2P supporters to engage with the largest growing group of charitable donors: Millennials.
Did You Know?
With your P2P supporters posting updates and mission highlights on your behalf, they’re showcasing the value and charitable backbone of your team. Their efforts:
It’s a win-win for everyone involved!
Integrating social fundraising into a P2P campaign involves so much more than just adding a few social sharing buttons or letting participants sing into a donation portal with their social account information.
Social engagement tools are critical to reaching social networks, yet social engagement functionality is often lacking in many P2P solutions. Be sure to look through the supporter lens to evaluate how easy social sharing is from your P2P solution.
Other ways to include social media during your planning stages include:
Events like runs, walks, and bikeathons might take place on a single day or weekend, but the planning surrounding these events lasts a long time.
Kicking off your P2P campaign with a social focus increases the likelihood that you can reach new donors and create lasting momentum to reach your goals. Here’s your quick steps to success:
Interacting and engaging with social posts shows that your team is aware of the commitment your P2P campaign participants are making and that you’re thankful to everyone who donated and took time to engage.
Let’s face it, social media can amplify your fundraising efforts, but only if your well-rounded social strategy is supported by easy-to-use technology:
When creating your P2P campaign, choose a platform that:
Social donors are spending more time than ever before on their mobile devices. Make sure your donation process is mobile optimized, that all social links work, and that your mobile payment process is secure!
P2P campaigns should be personal, casual, and deliver a fun experience for all involved. As you’re building your P2P campaign’s social media strategy, don’t lose sight of the personal touch.
Send your P2P campaign participants personalized thank you’s and let them know how you’re using the funds that were raised. If your P2P campaign is a success, turn to social media to start amping supporters up for next year.
Supercharging your P2P social strategy is so much more than social sharing buttons or and social accounts. A strong social media strategy ensures your audience is helping you spread the word to get the most out of your efforts!