Tennessee Kidney Foundation provides life-saving services and assistance to those living with kidney disease. Their annual black-tie gala attracts of 500-600 attendees and is a vital funding source for their mission. Due to COVID-19, the team decided to keep fundraising and turned their gala into a One Virtual Night Only fundraiser.
We had to take our event virtual. We knew we had no choice. We had donors say they felt this event was more impactful and personal, because we were able to call out names of real time donations coming in. It gave people extra fulfillment and we think helped bring in more donations. Michael Draper, Director of Development
Even with such a quick-turn of events, Tennessee Kidney Foundation was able to bring their in-person fundraising activities online. These included:
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They combined Facebook Live with a virtual event program to create a “one night only” virtual fundraising experience.
They worked with their gala committee, the board, a local event production company, auctioneer and emcee to execute an event that was part pre-recorded videos and part real-time fundraising.
By going virtual, this nonprofit was not only able to keep fundraising, but open up their mission to a wider audience via social media reach.
Tennessee Kidney Foundation made adjustments to their in-person event to create greater reach and inspire giving. Their strategies included:
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#FearlessFundraisers all over the world are learning as they shift to virtual fundraising. In retrospect, Tennessee Kidney Foundation recommends these best practices:
Tennessee Kidney Foundation didn’t know what results to expect but were ecstatic by the fundraising results:
You can learn more about Tennessee Kidney Foundation and support their mission by visiting their website.