Five Year-End Fundraising Campaign Tips That’ll Drive You into Success for the New Year
Around 30% of all annual donations are given during the last couple of months of the year. After all, it’s the season of giving- it’s a time to give back. With so much of a feeling as well as an imperative time for your donors, it’s important to take advantage of the opportunity to fundraise to your fullest potential this fall and winter. More than that, with so many new and inventive ways to campaign in the industry, it’s hard not to take this time to try something that’s inventive and engaging as we roll into the last few months of the year!
We put together a list of five year-end fundraising campaigns that are sure to grab your donors’ attention as well as showcase your cause on center stage before the curtains close on this year.
- Push a Social Media Campaign.
While the end of the year often coaxes donors home, a good way to reach out to supporters is by launching a social media campaign. This is also a really great way to highlight your volunteers and board members, feature your “why”, and make an ask that’s compelling and direct right to your individuals phones. Consider taking an hour to go Facebook, Instagram, or Twitter Live and show off your team. Have speakers and representatives of your cause take the spotlight and give your supporters and inside peak at where their money goes and how they’re impacting your organization!
- Reach Out to Supporters About the Progress of Your Mission.
It’s said that around 63% of donors do not research their organization before giving to them. This means that often, individuals are giving only because they want to help a “good cause.” At the end of this year, compel your supporters to give-back to your cause, and relay how instrumental their gift will be to the success of your mission. Include stats, pictures, and videos to not only attain donations but also raise awareness this holiday season.
- Explore using a Mobile Donation or Text2Give Campaign.
Speaking of donors being hard to reach during the holiday season, you could make supporting your cause so easy! By setting up a campaign using OneCause’s Mobile Donation (included in your software) or Text2Give campaign, supporters can participate in your year-end fundraising push from anywhere in the country with the push of a button. Create a strong ask for a monetary goal and allow for donors to contribute from their phone, tablet, online or anywhere.
- Combine your Year-End Campaign with #GivingTuesday.
#GivingTuesday is an initiative that has been proven to springboard Nonprofit year end revenue. In fact, most nonprofits that incorporate #GivingTuesday into their year-end fundraising efforts see a fundamental increase in donations received during their campaign. Launch your campaign on #GivingTuesday to skyrocket its visibility and engagement and follow through with it into the end of the year. Consider partnering up with an organization to make an even bigger splash!
- Create a small Peer-to-Peer Approach.
The best way to get someone on board with your cause is to get them personally engaged in your cause. Whether it’s a little fundraising challenge to supporters, or even an awareness campaign where donors and individuals can challenge their friends to participate in, getting people involved makes people care. Create an activity that everyone can take part in, and get others to join in on as well, and then pass it on!
With so many ways to fundraise, planning a smart campaign and dropping it at the right time and compelling engagement is sure to drive in revenue and help you achieve your goals just in time for the new year.