During the end-of-year season, it’s not uncommon for nonprofit leaders to feel just a bit overwhelmed. On top of the standard fundraising campaigns, there’s also a little thing called #GivingTuesday to worry about. Wouldn’t it be nice to have a little help?
Well, look no further. The best place to optimize end-of-year giving campaigns is, of course, your current donors! Tapping into the social fundraising movement with your current supporters could be your secret weapon in the year-end giving season.
At its core, Peer-to-Peer fundraising (also known as Peer-to-Peer or Social Fundraising) refers to any fundraiser that uses supporter networks to raise money for your cause.
Yep, your fundraisers’ social networks are here to help at year-end! Each participant has their own fundraising microsite for competitive giving, gamification, and social sharing.
With a strong Peer-to-Peer fundraising platform in place and a successful campaign marketing strategy, your Peer-to-Peer end-of-year campaign can be a success. Some common Peer-to-Peer fundraising campaigns include:
The social aspect of Peer-to-Peer campaigns helps foster a community of donors. During the end-of-year giving season, Peer-to-Peer campaigns can really help your cause increase participation and drive engagement.
To truly take advantage of Peer-to-Peer fundraising, here are best practices to plan and build out your campaigns:
The supporter experience makes or breaks a Peer-to-Peer fundraising campaign. If it’s hard to set up an account or the donation process is clunky, people will go to other places to give.
As you build your campaigns — whether you’re planning a charity hockey game or an online give-a-thon — keep in mind:
Start with your end goals in mind, and work backwards to ensure maximum engagement and maximum donations.
The rise of social media has given the peer-to-peer efforts great reach. Platforms like Twitter, Facebook, and Instagram make it easy for Peer-to-Peer supporters to share details with more people than ever before, taking end-of-year campaigns to new heights.
For your end-of-year Peer-to-Peer campaign:
If you have an innovative Peer-to-Peer fundraising solution in place, your team can track social engagements in real-time to measure how well your campaign is performing.
This is a must-do for any type of nonprofit charitable campaign, but very important for Peer-to-Peer campaigns.
When it comes to the holiday season and #GivingTuesday, remember it’s the personal message at the heart of the campaign and your ability to engage donors that gets them to give.
Whether you’re a Giving Tuesday pro or you’re doing your first campaign, here are a few additional resources to get you on your way to having an amazing giving day (and month):