The Peer-to-Peer Fundraising Journey: Keeping Donors Engaged


Successful nonprofits are embracing donor touchpoints to increase peer-to-peer engagement and giving.

The rise of social media, livestream and Facebook, has created a new group of peer-to-peer donors. To attract and convert them in this digital age of fundraising, nonprofits need a plan that taps into their unique motivators.

This guide examines each stage of the peer-to-peer donor journey. Learn insights into peer-to-peer donor motivators.

Download today and unlock new tips to propel your peer-to-peer fundraising:

  • Actionable tips to attract new donor segments
  • Strategies to motivate first-time donors
  • Ideas to build deeper affinity to boost retention
  • Best practices to optimize your peer-to-peer fundraising


The P2P Fundraising Journey iPad