Peer-to-peer fundraising makes year-end giving a fun, social activity meant to be shared with others.
With the world of fundraising moving online, virtual and creative peer-to-peer campaigns that spread awareness and engage donors anytime, anywhere might be the perfect solution for your year-end fundraising.
Whether it’s a little fundraising challenge to supporters, or even a giving day campaign that sparks a giving wildfire, using peer-to-peer fundraising to get people involved makes people care and get others to join in on as well!
The OneCause Peer-to-Peer platform is redefining peer-to-peer fundraising, making it as simple (and engaging) as possible to deliver a robust, easy-to-use solutions to nonprofits across many types of charities and organizations—especially for year-end fundraising.
Before we jump to number 1, make sure to plan and set goals for your peer-to-peer year-end fundraising campaign following these steps:
Now that we see the big picture, let’s break down the OneCause Peer-to-Peer software into the top 5 features to optimize during your year-end campaign.
The site, participant pages and registration are the backbone of any peer-to-peer campaign. Style and ease go hand-in-hand to elevate the participant experience and drive donor conversions.
Beyond adding a logo or a photo to a pre-built landing page template, OneCause Peer-to-Peer allows for customization options and design flexibility to truly brand your campaign.
Your peer-to-peer campaign will encompass both your nonprofit’s main fundraising page and your fundraisers’ individual pages—with no need for technical set-up support.
While your supporters customize their pages to share why your cause is important to them, your organization is responsible for designing a main fundraising page that serves as the hub of your peer-to-peer campaign.
Tip: Don’t forget to provide event details (especially if virtual!) if you’re hosting one alongside your campaign. Check out some virtual peer-to-peer campaigns using OneCause software, here.
The true advantage of a peer-to-peer campaign lends itself to the peer network—which is even more reason to optimize your participants pages.
With OneCause, participant pages include:
Use the gray chevrons to scroll through photos.
Registration is key to acquiring new donors—especially at year-end. That’s why a peer-to-peer software with an easy registration process is a must-have to growing your donor reach.
Reach well beyond your current network by creating campaigns that inspire people to share photos and videos with your hashtag and allow them to join your campaigns directly from social media.
OneCause Peer-to-Peer allows you to:
Harnessing the power of peer influence keeps a peer-to-peer campaign rolling. Social engagement tools, such as gamification, are critical to reaching new social networks. Yet, gamification functionality is often lacking in many peer-to-peer solutions.
With automatically updated leaderboards, team pages, personal fundraising thermometers, and comment walls, donors and participants can see who is in the lead, what others are saying, and have fun with the competitive aspect of charitable giving with OneCause Peer-to-Peer software.
Take our advice with these gamification strategies for your year-end fundraising campaign:
Remember that part of keeping donors motivated is interacting with them. Keep people updated on the top fundraisers and stoke the competitive fire with fun and regular progress updates.
The power of social fundraising lies in the features you can use to communicate your year-end campaign wide and fast.
With easily shareable peer-to-peer fundraising pages, Ambassadors, family members, and donors alike are able to spread the word about your year-end fundraising campaign with their social networks.
To optimize the social community (especially in a virtual world), the OneCause Peer-to-Peer solution has the following features:
Get ahead of next year’s year-end fundraising campaign by utilizing the data OneCause software provides post-campaign.
It’s one thing to have technology and tools at your fingertips – it’s another to have tools that provide fundraising insights.
Here’s just a handful of the insights and features you can get from your OneCause Peer-to-Peer reporting:
With so many ways to fundraise, planning a smart peer-to-peer campaign and dropping it at the right time with compelling engagement is sure to drive in revenue and help you achieve your goals just in time for the new year.
If you aren’t already convinced with a year-end fundraising peer-to-peer campaign, here are 3 benefits to think about:
It’s always a mad dash to the finish line with year-end fundraising—take the pressure off and kickstart your peer-to-peer campaign today.
Ready to dive into more peer-to-peer and year-end content? We’ve got your back.