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What Today’s Peer-to-Peer Fundraising Participants Need to Succeed

Peer-to-peer fundraising success is dependent on

the engagement of individual Social Fundraisers.

While many studies evaluate campaign data, we’ve had little insight into the participant’s perspective and what they need to succeed. Until now!

We surveyed 1,106 Social Fundraisers who participated in at least one peer-to-peer fundraising campaign in the last 12 months to better understand:

  • Unique motivators and challenges for different types of fundraisers
  • Top factors that influence participant engagement and success
  • Preferences for follow-up communication and engagement

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This study breaks down the participant experience from recruitment through fundraising and post-campaign follow-up for opportunities to improve engagement and retention.

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The research findings will help you identify:

  • Opportunities to make the participant experience more seamless and enjoyable
  • Motivators that drive participant engagement and fundraising
  • Factors that influence participant success and retention

Download the Social Fundraiser Study today and put the research data in action to help you strengthen your participant experience and overall peer-to-peer fundraising efforts.

Download Study