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Since the advent of social media and online fundraising, peer-to-peer events and campaigns have become a popular form of nonprofit fundraising.
The opportunities with different types peer-to-peer campaigns are endless—each with its own set of important steps that should be followed to ensure fundraising success.
On-the-ground peer-to-peer events occur when the organization coordinates participants to a specific location to participate in a common activity. They can include:
While these on-the-ground events are exciting and often quite successful, they can also be more complex for nonprofit teams to plan. Have no fear, we are here to help make the planning and execution easy!
As you’re thinking about your next run, walk, or bikeathon, here are the 5 steps to to ensure your on-the-ground event is second to none:
However early you think your team needs to start planning, start earlier! The most important part of planning is making decisions to set your event up for success down the road. Here’s your must-have steps to get planning early:
Remember, the earlier you start planning, the more time you’ll have to hash out critical strategies, such as marketing, promotion, and the day-of activities.
Without clear goals, there is confusion in what your team is working towards. In the world of on-the-ground peer-to-peer events, goals can help set the tone for every other decision down the road.
Your goals can be financial or non-financial.
While lofty goals are always good, it’s smart to keep in mind your team’s track record and historical benchmarks. Just remember that it’s easier to hit – and exceed – your goals when they’re grounded in reality.
TIP: As you’re building out your goals, remember that peer-to-peer events rely heavily on participant involvement and engagement, which means they need to be held to a high standard. Set participant engagement goals and then build accountability in your participants through gamification, mini-competitions, and leaderboards throughout your campaign.
Budgets are never a glamorous topic. While on-the-ground events are incredibly lucrative and can be quite successful (another reason why they are so popular!) they also come with a unique set of elements that can make budgeting especially important.
Here’s recommended steps to keep your budget under control and your proceeds high!
Your budget is dependent on your goals (and vice versa), so they need to be determined together. On-the-ground events have specific requirements and needs (route permits, awards, SAG drivers, etc.).
Remember, if you have clear goals in mind and are confident in your promotion strategy, a reasonable budget shouldn’t be too hard to maintain.
Regardless of the type of peer-to-peer event your team hosts, most attendees will be there for the same reasons:
Because peer-to-peer events also rely heavily on social networking and media sharing, donors are equally as invested in bringing in new attendees as the nonprofit itself.
The first step in the process is building a creative concept that will find and attract new supporters. Next, it’s time to actually register these attendees and continuously build momentum towards your event. You can build registration momentum and help peer-to-peer participants drive donations by:
Think about ways to make your event unique, such as online leaderboards. With your concept in mind early in the planning process, you can get your registration site set up and start seeing registrations come in.
Tie your theme and promotion back to your mission and provide enough resources and education so that donors and supporters can share your mission with others.
On-the-ground peer-to-peer events require some serious people power. While a robust volunteer network is a must, it is important that someone from your internal team is in charge of managing all your volunteer staffers.
When in doubt, here’s key best practices to creating the right team:
Make sure nothing slips through the cracks when you’re planning your next on-the-ground peer-to-peer event!