12+ Free Giving Tuesday Templates to Inspire Your Donors

Giving Tuesday has grown tremendously since it first began in 2012, both in awareness and participation. In 2024, a record-breaking $3.6B was raised thanks to over 36 million donors! Nonprofits of all shapes and sizes use this global generosity movement to spread the word about their mission, reach new donors, and push their fundraising efforts forward.

To be successful during these 24 hours of giving, one thing’s for sure: you need to be able to communicate with your donors wherever they are. And in this digital world, that is through email, social media, and text messaging. In fact, 2025 fundraising statistics reveal that 48% of donors say regular email communications keep them engaged, 32% of online donors are most inspired to give through social media, and text messages have open rates as high as 98%. To help you leverage these channels to inspire action this Giving Tuesday, we’ve compiled the following resources:

• Elements of a Strong Giving Tuesday Appeal
• Giving Tuesday Email Templates
• Sample Giving Tuesday Social Media Posts
• Text Message Giving Tuesday Templates

To reach the right donors, you need the right messaging strategies and fundraising technology. We’re here to help! Read on to explore our customizable Giving Tuesday templates and learn best practices to follow.

Elements of a Strong Giving Tuesday Appeal

Whether through email, social media, or texting, digital communication is a key pillar of any successful campaign marketing strategy – including Giving Tuesday. These channels are simple, inexpensive, and fast ways to reach supporters. Plus, let’s not forget the shareability of digital marketing content – making it easy for your community to spread the word about your mission to friends, family, and colleagues.

The challenge with Giving Tuesday is how crowded the fundraising space becomes in those 24 hours. With so many worthy causes fragmenting your donors’ attention, it’s essential to stand out. Let’s break down the five key elements of a strong Giving Tuesday appeal.

1. Acknowledgement of your relationship

Introduce yourself and acknowledge the relationship your organization has with the recipient. For example: “You have played a huge role in the success of our organization for years. We can’t thank you enough for supporting us as a frequent donor and volunteer.”

If you don’t have the capacity to personalize each letter, you can segment your donors based on how you’ve interacted with them in the past (current donor, previous volunteer, board member, partner, etc.).

2. Storytelling

Outline the need your nonprofit addresses: who or what is in need of help, with real-life examples. Then, describe the solution and explain what success looks like. Finally, highlight the hero of the story: your donors. While your nonprofit is doing incredible work for your mission, it’s all made possible by the generosity of your donors.

3. A clear call to action (CTA)

Be specific about what your organization needs, whether that’s donations, volunteers, or other support, and share impact statements to show them how they can help. For example, “$25 will provide meals for a family of 4 for a week,” or “$50 will send one of our kids to summer camp.” This takes some of the work off the donor, helping them to better understand the role they can play in making a difference.

4. The “why” of giving

Next, introduce the “why.” Explain the impact that your reader can make and how it will benefit them by outlining how Giving Tuesday funds will be used, how they will be recognized for their contribution, and how it will be tax-deductible. Including the “why” behind your request often distinguishes your appeal from others and builds a connection between your potential donor and your cause.

5. Thank-you message

Gratitude is a crucial element of your communications, yet it’s often overlooked in the craziness of Giving Tuesday. Thank your donors for their time, consideration, and investment, and keep the note personal. Avoid generic sign-offs from your organization so the message feels more authentic and creates stronger relationships.

Giving Tuesday Email Templates

To spark some inspiration, here are a few email templates that utilize the best practices outlined above.

Email Template #1: Month Before Giving Tuesday

Hello [name]! 

Our team works hard to support and bring awareness to [organization’s cause]. I am so [grateful for the role you’ve played in pushing our mission forward/grateful for the opportunity to get you involved]. 

In the last year alone, [statistic about the need that your organization addresses]. Ever since [year of founding], our team has been [hosting events, raising money] to help [specific positive impact of your organization]. 

What if we all came together to support [organization’s mission]? We can!  

Giving Tuesday is a global day of giving on the first Tuesday in December – and [organization’s name] is participating. We’re humbly asking for your support. We have a goal of [raising $x]. Will you help us? 

Your support is essential and very much appreciated. 

CTA: GIVE NOW.  

Email Template #2: Day of Giving Tuesday

Today is the day! During the next 24 hours, people around the world will come together to participate in a global day of giving: Giving Tuesday. 

At [organization’s name], we have a goal of raising [$x] in just 24 hours. Thanks to supporters like you, we believe it’s possible! Will you help us? 

• $25 donation can [impact statement]. 
• $50 donation can [impact statement].
• $100 donation can [impact statement].
• $250 donation can [impact statement].
• $500 donation can [impact statement].

CTA: SHOW YOUR SUPPORT 

P.S. – Share your support on social media by letting your loved ones know today is the day to support [organization’s name] on #GivingTuesday!  

Email Template #3: During Giving Tuesday

Wow! Thanks to the generosity and enthusiasm of our donors, we have already raised [$X]. We need [$X] more to reach our goal. Can you help us get there? 

If you feel called to give, you can make a quick donation that will help us [impact statement]. Don’t miss out on the chance to be a part of something life-changing! 

Giving Tuesday only comes around once a year. Help us cross the finish line strong! 

CTA: DONATE NOW 

Best Practices for Giving Tuesday Emails

As you develop your Giving Tuesday email strategy, you may be wondering, “When is the best time to send a Giving Tuesday email?” or “How often should I email my supporters?” The truth is, there’s no magic formula to email marketing. But what we can provide are a few core best practices:

• Segment your list based on donor type.
• Perform A/B tests on subject lines and calls to action.
• Ensure your email is easy to read and mobile-optimized.
• Do quality assurance for spelling, grammar, and links.
• Include a clear, compelling call to action to give.

Sample Giving Tuesday Social Media Posts

There’s no denying the power of social media and the important role it plays during this global day of giving. In order to be successful, you must strategize how your team will use your social media platforms before, during, and after Giving Tuesday.

Here are a few social media templates we’ve put together to help your organization thrive this Giving Tuesday:

Social Media Template #1: Giving Tuesday Announcement

You’ve heard about #BlackFriday and #CyberMonday, but what about #GivingTuesday? [Organization name] is participating in this international day of giving. We can’t wait to bring our community together to support [mission]. 

Stay up to date with all things Giving Tuesday and more by [following us/subscribing to our newsletter]. 

Social Media Template #2: Morning Launch

It’s here… #GivingTuesday! In the next 24 hours, we’re looking to raise [$X] to support [mission]. Help us start the day strong by making a donation and clicking that share button! 

Social Media Template #3: Mid-Day Momentum

Last year, we were able to raise [$X] to provide [tangible impact of your Giving Tuesday donations]. Can you help us crush that number this year? Donate now, spread the word, and follow along for more exciting updates as the day continues! 

Social Media Template #4: Progress Update

ONLY ONE HOUR LEFT! We’re so grateful to the [X people] who have donated today. While we’ve made serious progress, we’re not done yet! There’s still time for you to show your support and help push us to the finish line! 

Social Media Template #5: Follow Up

THANK YOU! We set a goal of raising [$X] this #GivingTuesday, and thanks to [X donors], we were able to raise [$X]! Because of your unwavering support, we will be able to [tangible impact of your Giving Tuesday donations]. 

From the bottom of our hearts, thank you! And a special shoutout to our top supporters today [@username, @username, & @username]. 

Giving Tuesday Social Media Best Practices

Facebook, Instagram, Twitter, and LinkedIn are powerful tools in your fundraising toolkit – especially on this upcoming global day of giving. Set yourself up for success by following these best practices:

• Build anticipation with countdown posts and multiple touchpoints before the big day.
• Get creative with your ask and encourage donors to volunteer their time, skills, and advocacy in addition to giving.
• Stand out by experimenting with story takeovers, contests, or going live.
• Use video to tell a story and create an emotional connection. Keep it authentic and high-quality to highlight your mission.
• Share gratitude throughout the day to strengthen donor relationships.

Text Message Giving Tuesday Templates

Reaching your donors through text messaging is essential to a strong Giving Tuesday strategy, especially in today’s virtual world.

Text messages are a powerful way to build excitement, send updates about your fundraising progress, and show your appreciation to donors. On Giving Tuesday, when every moment counts, text messaging is crucial. 90% of nonprofit texts are opened within three minutes of being received. This instant reach not only helps your organization cut through the noise of the day but also gives donors the chance to feel connected to your mission in real time.

Here are a few message templates to get you started.

Text Template #1: Save the Date

Save the date… Giving Tuesday is coming on December 2nd. You can make a difference during these 24 hours of giving by donating to [organization name]. Until then, check out our website or follow us on social media [links to both]. 

Text Template #2: First Appeal

Giving Tuesday is here! We’re so thankful for the support of our donors, just like you. In the next 24 hours, we’re looking to raise [$X]. Can you help us? 

Text Template #3: Countdown

You can help push us over the finish line! With only 2 more hours to give, we are just [$X] away from our goal. Ready to show your support? 

Text Template #4: Results Update

The results are in… we were able to raise [$X] in support of [cause] in just TWENTY-FOUR HOURS! From the bottom of our hearts, thank you for your support. We couldn’t be more grateful! 

Giving Tuesday Texting Best Practices

Texting is an immediate way to connect with supporters on days like Giving Tuesday, when time is of the essence. To make the most of your text communications, here are a few best practices to keep in mind:

• Keep messages concise (ideally under 165 characters).
• Personalize messages with recipients’ first names.
• Be mindful of the time of day and avoid late nights or early mornings.
• Include a clear call to action (donate, register, reply, etc.).
• Use link shorteners for easy access to donation and event pages.
• Limit the number of texts you send during your campaign.
• Always provide opt-out instructions to respect preferences.

Get Ready for Giving Tuesday with OneCause

This Giving Tuesday, when your donors are called to give, be sure you’re providing them with the giving experience they deserve. This means delivering high-quality, secure online giving portals for your campaign.

This is where the OneCause Online Fundraising solution can help.

By making online giving sites easy to set up (we’re talking 15 minutes or less) and instantly mobile-optimized, nonprofit teams have a chance to create compelling, engaging content about their cause. Each site includes many key features, including:

• Thermometers, Giving Timelines, and Social Donor Walls
• Customizable Donation Levels and Form Questions
• Compelling Online Donation Forms
• Social Media Integrations
• Mobile-Optimized Fundraising Pages
• Personal Fundraising Pages

Raise more for your cause this Giving Tuesday by offering stronger engagement with OneCause Online Fundraising software.

Using Our Giving Tuesday Templates

With these Giving Tuesday templates, your team is equipped to connect with donors in efficient and impactful ways. Don’t be afraid to tweak them! The key is to make every message clear, personal, and action-driven.

Pairing these templates with OneCause fundraising tools makes it even easier to bring your campaign to life. From mobile-optimized giving pages to donor engagement features like leaderboards, timelines, and thermometers, OneCause helps you create a seamless donor experience – inspiring your supporters to give more this Giving Tuesday.