The High Museum Wine Auction is the largest fundraising event for The High Museum, the leading art museum in the southeastern United States. Proceeds from the Auction are a vital part of the Museum’s exhibition and education plan and help bring exciting exhibitions to Atlanta. The funds raised at the auction also help support art education programming for thousands of children each year, making it even more important to pivot to a virtual auction, fast.
“We looked into doing a virtual event to keep our auctioneer. We loved the idea of it, but we didn’t feel like we had enough time before the event. So, we opted to do an online auction without the virtual participation aspect.” – Casey Murphy, Wine Auction and Special Events Manager
The High Museum took their high-end in-person wine event online, through:
The High Museum took their Annual Wine Auction online in just a few weeks. By advertising their silent auction lots one week prior to the event, utilizing rolling lot closures, and sending clear communications to their supporters, they were able to successfully hold their auction online!
With the right approach, The High Museum was able to adjust their fundraising strategy to fit the virtual world, expand their reach, and highlight the importance of their mission. In order to make this event a success, The High Museum:
The High Museum shared their key takeaways for #FearlessFundraisers around the world who are going virtual, here’s what they suggest:
The High Museum Wine Auction, and first virtual auction results were astounding:
You can learn more about The High Museum and support their mission by visiting their website.