Camelot Therapeutic Horsemanship’s mission is to improve the quality of life for children and adults with disabilities through horsemanship that develops self-worth and independence. To continue funding their life-changing programs, their annual spring fundraiser had to go virtual!
OneCause enabled our organization to move our event entirely online and showcase our why. We were able to bring the Camelot experience and keep the event’s special character. We reached even more people and surpassed last year’s fundraising success! Sasha Graham, Events & Publicity Director
This mighty team of fundraisers and planning committee of 8, had six weeks to redo, reshape and reimagine one of their main fundraisers, including:
Under normal circumstances their Hooves & Heroes Open House at the ranch would feature student ride demonstrations, activities, and hands-on interaction with the mission.
Due to COVID-19, the team has to rethink how to connect supporters and inspire giving, in a virtual world.
They used a mix of personal outreach, innovative sponsor packages, videos and social media to drive reach and engagement in their virtual fundraiser.
With the right approach, Camelot was able to adjust their fundraising strategy to fit the virtual world, expand their reach, and highlight the importance of their mission. Their strategies included:
The Camelot team shared their takeaways for #FearlessFundraisers around the world who are going virtual, here’s what they suggest:
Congratulations to the entire Camelot team and event committee! Their first ever virtual event results were astounding:
You can learn more about Camelot Therapeutic Horsemanship and support their mission by visiting their website.