This small Kentucky private school made up of 240 students, dedicated staff, and 1 fearless Director of Advancement, took their gala virtual in 2 days.
Our gala is our biggest revenue generator of the year. We have to have the event. Without it, we can’t fund tuition assistance, which 60% of our families rely on. To say we were freaking out is an understatement. But we divided and conquered—and made it happen. Anyone can do this!” Karen Ernspiker, Holy Cross High School
Even with such a quick-turn of events, Holy Cross High School was able to bring their in-person fundraising activities online. These included:
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They credit targeted marketing, social media and a consistent communication strategy across social, email and texts with their pre-event donor communication.
They emphasized how important the event is, the real need for financial aid and how donors could help virtually.
The team also engaged teachers and staff to share on social media, and social influencers in the alumni base to rally support.
This small team was able to exceed goals and reach new donors online. They estimate 50% of the virtual event supporters were new donors or donors that weren’t previously active. Their virtual fundraising strategies included:
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#FearlessFundraisers all over the world are learning as they go with the shift to virtual fundraising. In retrospect, Holy Cross High School implemented these best practices to make their event a success:
Holy Cross High School didn’t know what to expect but were ecstatic by the overwhelmingly positive results. A move to virtual paid off for them to say the least:
You can learn more about Holy Cross High School and support their mission by visiting their website.
