Cancer Support Community: Creating Unique & Compelling Virtual Experience for Donors 

Background

Background

Cancer Support Community (CSC) of Central Indiana is an international network of communities that seeks to provide the best in psychosocial oncology care to cancer patients worldwide. The CSC of Central Indiana chapter, located in Indianapolis, offers educational and wellness initiatives, networking opportunities, informational resources, and support programs that assist thousands of community members affected by cancer.

Serving cancer patients and their loved ones for over twenty years, with the mantra, ‘No one faces cancer alone,’ CSC of Central Indiana has built a vibrant community, strengthening it by providing innovative and cutting-edge resources that aim to uplift and understand one of the most vulnerable populations.

Person Standing Strong With Sunrise

Challenge

Challenge

Months into the worldwide health crisis, the CSC team recognized the new role technology had taken on during a time of social distancing and restriction. It was at this time when the CSC felt compelled to reimagine their events and fundraising strategy to engage donors, raise proceeds, and take advantage of the limitless tools for connectivity and impact at their fingertips. The answer to this reimagination was the OneCauseVirtual Event Center.

Solution

Solution

The CSC team developed a plan for their virtual event: an intimate online cooking demonstration. CSC teamed up with Sullivan’s Steakhouse to deliver an engaging online fundraising experience. The virtual software provided a unique opportunity to create a sense of an online community via chat functionality, giving attendees a way to communicate, joke, and bond together via online and real-time chat conversations.

Also, by hosting their event online with OneCause, they were able to connect with a broader group that may have been unable to attend in-person events. The software enabled them to create expanded donor reach, bringing people from all over the country to their event online. The team maximized three core features to drive fundraising success.

  • Ticketing Packages
  • Virtual Engagement Activities
  • Comprehensive Run of Show

Ticketing

To execute ‘Sizzlin’ with Sullivan’s Steakhouse,’ CSC leveraged the OneCause’s online ticketing platform. This allowed donors and supporters to choose two levels of viewing access:

  • VIEWING PACKAGE + SWAG: They offered a viewing pass for $25 per person. This included a home delivery  ‘Thank-You’ Box (with wine, CSC merchandise, and event recipes). It SOLD OUT fast!
  • LAST MINUTE VIEW PASS: offered at $10 per person to accommodate the high demand and late comers

Virtual Engagement Activities

With ticketing covered, the CSC team focused on creating an engaging online experience. The team brought their virtual event to life through the multi-layered donation options, pre-recorded video clips, and the innovative chat feature to engage guests from their own personal kitchens.

Another way they grabbed guest attention and connected supporters to the event was their creative use of the built-in storyboard, which served as a ‘Q&A with the Chef’ forum. This strategy added a personal touch for the viewers to engage with the demonstrator, creating an interactive online component.

Comprehensive Run of Show

‘Sizzlin’ with Sullivan’s Steakhouse’ developed a comprehensive Run-of-Show that allowed the intimate experience to flow seamlessly. The team choreographed each programming segment, curating and weaving in the pre-recorded video segments into a compelling online event experience. Program elements included:

  • Mission Video: Introductory video to highlight the CSC mission, fundraising need, and impact.
  • Cooking Demonstration: Special pre-recorded cooking demonstration, where guests followed along and indulged in the unique virtual experience.
  • Other Videos: Nutritional cooking tips and ideas and a ‘thank-you’ sentiment to close the event out

Sullivan's Steakhouse
About The Chef

In the process of creating the ‘Sizzlin’ with Sullivan’s Steakhouse’ site, the CSC team was impressed with the user-friendliness and aesthetic value of the OneCause Virtual Event Center.  It made fundraising easy to launch and get going.

 “Personally, I really liked the way that the Virtual Event Center works,” said Kelsey Singleton, Development Manager, Operations. “It was easy to configure; it was easy to set up.”

Kelsey and the team were particularly surprised by the viewer engagement and satisfaction with the chat feature. It afforded supporters the opportunity to interact with one another and celebrate the CSC while physically separated.

“It was such a nice way to connect people beyond just knowing that they were all watching the same video,” said Kelsey.

Results

Results

The CSC’s inaugural experience with the Virtual Event Center allowed the team to unite their community of supporters and gather ideas for further virtual fundraising in 2021. Together, they achieved:

  • 100% sold out status
  • 26 VIP viewing tickets sold
  • 100% of their fundraising goal
  • 100% deepened engagement with VIP supporters during a global health crisis

Empowered by the success of ‘Sizzlin’ with Sullivan’s Steakhouse,’ next the team plans to implement both live and silent auctions within the virtual space. Stay tuned for more success!

Connect with a Cause

‘No one faces cancer alone,’ connect with Cancer Support Community of Central Indiana by accessing their website,  here.

Go Virtual With OneCause. Take a test drive today.