For the first time, American Red Cross chapters in the state of Michigan came together to make the shift to virtual fundraising.
After forming a regional alliance, they put their heads together to create a virtual livestream event with mission moments, a silent auction, and donation opportunities for donors across the state of Michigan.
Don’t be afraid of the what-ifs with a virtual event. Across the world, people are looking for ways to help and do something good. We saw that at our event, and because of our success, we are going to turn this virtual event into an annual fundraiser.” Erin Abel
American Red Cross, a national organization with the mission to prevent human suffering in the face of emergencies, knew they had to take action in the midst of the pandemic to honor their mission.
The chapters in the state of Michigan proved to be up to the challenge. They gathered an impressive group of sponsors and secured a partnership with Buffalo Wild Wings to have a portion of sales throughout 48 hours benefit their campaign.
Because the campaign was virtual, they were able to reach the entire state of Michigan at every donor level between the 5 chapters’ donor bases.
They made fundraising easy for donors, whether they wanted to support by ordering Buffalo Wild Wings, buy a silent auction package, or simply donate.
They drove donor engagement and motivation to give with these fundraising strategies:
American Red Cross’ virtual fundraising strategies were executed with success! Looking back, here are a few of their lessons learned and best practices:
The results were in, and American Red Cross of Michigan’s move to virtual paid off:
You can learn more about American Red Cross and support their mission by visiting their website.