Donor loyalty is within reach, but it must be earned. Tune in to uncover the secrets and tips that make donors tick, stick, and stay committed to your cause.
SHOW NOTES:
June 22, 2023 – Episode # 93
Giving Experience Study – New Trends and Insights for Nonprofits featuring Sarah Sebastian and Kelly Velasquez-Hague
As nonprofits regain momentum and strive to re-establish fundraising equilibrium, one thing remains certain: donor expectations are evolving. In the 2023 Giving Experience Study, we delve into the shifting landscape of generosity as donors enthusiastically return to in-person fundraising formats and reconnect with their cherished causes.
In this episode, Sarah Sebastian, Director of Corporate Communications, OneCause, and Kelly Velasquez-Hague, VP of Marketing, OneCause, dissect the study’s findings and decode their implications for nonprofits navigating uncertain times. As fundraising campaigns and events swing back into action, nonprofits seek the key to attracting and inspiring social donors. Armed with the latest research, Sarah and Kelly unveil practical strategies to captivate, involve, and retain supporters.
Discover what motivates donors to trust, engage, and repeat their giving behaviors.
Highlights include:
- Exploring the emerging trends in social giving.
- Uncovering top generosity motivators.
- Building trust.
- Understanding the giving experience across age and demographics.
- Producing an exceptional and memorable guest experience.
- Reinventing VIP experiences and tiered ticketing.
- Maximizing donor attraction, engagement, and retention with practical strategies.
Connect with Sarah and Kelly on LinkedIn: Sarah Sebastian Kelly Velasquez-Hague
DOWNLOAD the 2023 Giving Experience Research Study
Related Reading and Resources
1 in 4 U.S. Adults Identifies as a Social Donor, and Their Loyalty to Nonprofits Is Up
Today’s Donors by Event Type: Keys to Unlock Giving
Perfecting Your Nonprofit Event – 5 Must Have Fundraising Formulas
Why the Giving Experience is so Important for Social Donors
The 2022 Giving Experience Research Study: Understanding Evolving Donor Expectations