Today’s Donors by Event Type: Keys to Unlock Giving
In the 2023 Giving Experience Study, we examined how generosity has changed and where giving is headed. We asked 1,101 “social donors” what they expect from their giving experience, what motivates them to trust and engage with a nonprofit, and what influences their repeat giving behaviors.
The goal of these findings is to help nonprofits and fundraisers like you navigate and understand what makes today’s donors tick, stick, and stay. Let’s dive into the key to unlocking generosity by event type.