The 2023 Giving Experience Study


The 2023 Giving Experience Study examines how generosity has changed as donors enthusiastically return to in-person fundraising formats and reconnect with the causes they so passionately care about.

We asked 1,100+ social donors what they expect from their giving experience, what motivates them to trust and engage with a nonprofit, and what influences their repeat giving behaviors.

Dig into the data to learn:

  • Latest trends in social giving
  • Top generosity motivators
  • What donors said about building trust 
  • What’s important in the giving experience by age/demographic 
  • Practical strategies to attract, engage, and retain today’s donors 

Download Study