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If you look at any of the 365 days in the year, chances are that there are dozens of specific ‘giving’ or ‘awareness’ days’ associated with specific causes. From #GivingTuesday (the first Tuesday after Thanksgiving) to World Mental Health Day (October 10), giving days are dedicated fundraising campaigns that unite communities – both local and worldwide – around charitable giving.
These giving days are about engaging with existing donors as well as identifying new supporters. On average, 40% of awareness day participants are new donors. This number represents an exciting opportunity for nonprofits to broaden their donor base. Most giving days feature some sort of fun, exciting component to draw attention and start a social conversation.
As your team is planning an awareness day, think about the topic or cause that you want to draw attention to. Giving days can be cause-specific, such as World Autism Awareness Day, or community sponsored and competitive, such as a school district-sponsored fundraising competition.
When you’re looking for a date, check whether there are any similar giving days already on the calendar, or if there is a particular awareness week or month that makes the most sense for your organization.
While setting up a giving day can seem overwhelming at first, it is surprisingly simple if you have the right tools and resources in place.
Here’s a winning 3-step strategy for establishing your awareness day:
Whether you’re looking at global campaigns (like Red Nose Day Actually, which created a high-budget movie sequel that was released on the awareness day) or local campaigns (anything from local high school giving days to parks department campaigns), it’s all great inspiration.
Keep in mind that your awareness day can be as involved or as simple as you want. Some nonprofits simply set up a donation microsite, share a few social posts, and watch the money roll in. Other times, awareness days involve an entire day of family-focused activities followed by a lavish gala or charity auction. Regardless of how your team decides to proceed, there is no wrong answer.
Spinning up these awareness days doesn’t have to be hard. All it takes is the right dedication of time, resources, and solutions to make your awareness day run smoothly from beginning to end.
As your team starts planning your next awareness day, think about how you’ll combine technology and personal engagement in new, creative ways.
Interested in more Awareness Day material? Check out our other resources to help you create your next campaign!
Blog Post: Getting Seriously Silly – What Nonprofits Can Learn from Red Nose Day
eBook Download: Awareness Campaigns: A Guide For Fundraisers
Blog Post: How to Launch an Awareness Campaign: 9 Steps For Success
Blog Post: Expert Tips to Maximize Your Nonprofit’s Awareness Month