This guest post was contributed by Benefit Mobile and Jillian Mikolaizyk from Logos Communications, Ltd.
There are many ways to develop and participate in peer-to-peer fundraising.
This form of fundraising is a great approach for individuals, social groups, teams at work or families, who come together as the drivers and supporters who work to raise funds on behalf of meaningful causes and community efforts. Nonprofit organizations turn to peer-to-peer fundraising to get people involved, raise the profile of an event or activity or simply to raise money.
There are dozens of easy ways to develop peer-to-peer fundraising, through events, activities or hosting simple and fun challenges. Bringing a group of people together for a good cause develops relationships, offers those involved a chance to give back and releases great creative energy to help non-profits who are always in need of assistance.
So, let’s take a closer look at five of the top peer-to-peer fundraising approaches.
Bowl-a-thons, golf outings, 3-on-3 basketball tournaments, dance marathons and stair climbing always bring out the competitive nature of supporters and can make for a great time either playing indoors or outdoors. Other simple athletic ideas include a fun-run/walk or a long distance swimming race in a local pool.
There are dozens of well-known virtual creative challenges. Some of the more successful challenges have included things like beard or mustache growing over an extended period of time, or maybe with winter on its way, getting a group together for an icy polar river plunge. Challenges can even be connected to an athletic competition, like a hole-in-one contest.
Rather than just celebrating birthdays and memorials in a traditional way, you can set up a peer-to-peer fundraising page that honors the person celebrating a birthday, or one that serves as a tribute to that person, and raise money for a good cause.
There are many other special events to consider, such as hosting a games night or perhaps a restaurant or pub crawl. You could have a scavenger hunt on foot or in a car, or neighborhood progressive dinner.
There’s the classic cookie or bake sale. In some regions, the fall is a perfect time to sell cider and donuts, for example. Of course, in this day and age, you could go much further and host a whole variety of sales, including different types of foods or gift cards that could be used for shopping.
Ultimately, the great thing about peer-to-peer fundraising is that the sky is the limit when it comes to ideas. Whatever creative approach you can think of will likely work, especially if you have the right online and digital fundraising tools.
One simple way to donate for this types of fundraising effort is by using a unique mobile app like Benefit Mobile, which can assist in a variety of ways including the use of digital gift cards.
Think about it: giving to a good cause is made simple through things like crowd source funding, digital online giving and engaging your supporters and donors with something we all do every day – shopping.
In fact, the Benefit Mobile app is one of the top fundraising apps in this section and can help make group commitments easy, develop giving to set and reach certain milestones, and recruit people who might be interested in helping.
Ultimately, working with non-profits will help determine what is the best approach, what is a good goal for you or your group and how best to manage a campaign or event’s progress.