Tips for Creating Event Donor Personas

On-Demand Recording

There are literally millions of Social Donors motivated to support nonprofits via event fundraising. They power our galas, auctions, and other ticketed events.

Yet our models and strategies for reaching them are often outdated.

The key to engaging event donors lies in understanding their unique personas.

In this webinar, we discuss the importance of persona-based fundraising to help convert event-motivated supporters. Explore ways to to attract, convert and retain these donor types. Learn to:

  • Easily build persona models
  • Attract new donors to your events
  • Ignite your fundraising with persona-based fundraising


Attendees requested copies of our SOCIAL DONOR STUDY and PERSONA TEMPLATE. Enjoy!

View Webinar

Hosted by:

Kelly Velasquez-Hague OneCause Team Member

Kelly Velasquez-Hague
VP Content Marketing
& Brand Engagement


Jenna Jameson

Jenna Jameson
PR & Communications Manager

CFRE credits