Tips for Creating Peer-to-Peer Personas

On-Demand Recording

There are literally millions of Social Donors motivated by peer-based fundraising campaigns. Are you reaching them in your fundraising?

The key to connecting and engaging peer-to-peer donors lies in understanding their unique personas.

In this on-demand webinar, we discuss the importance of persona-based fundraising to help convert socially motivated supporters. Learn to:

  • Easily build persona models
  • Create campaigns to attract new segments
  • Ignite your fundraising with persona based fundraising


Our Speakers

Jen Linck
Chief Marketing Officer
Corporate Giving Connection


Jenna Jameson

Jenna Jameson
PR & Communications Manager