Humane Society of West Michigan is a 100% donor funded organization working to build a more compassionate community where all animals are given the care they deserve. They rely on events like Paws, Claws, & Corks to help better the lives of the more than 3,000 animals that enter their shelter each year.
“The reason we went with OneCause and online is because we needed as many resources as possible and OneCause seemed better than any other as far as simplicity for users, as well as the back-end and what we were able to do.” – Megan Ellinger, Events Coordinator
Humane Society of West Michigan took their in-person Paws, Claws & Corks event online with fundraising activities, including:
Click here to view the Humane Society of West Michigan’s Giving Center!
Humane Society of West Michigan went fully virtual in just 5 days for their annual Paws, Claws, & Corks event by utilizing Facebook Premiere to craft their virtual event and engage supporters. They opened their auction to the public to maximize donations, and promoted their event on local media through virtual news interviews.
With the right approach, Humane Society of West Michigan was able to adjust their fundraising strategy to fit the virtual world, expand their reach, and highlight the importance of their mission. Their strategies include:
Make it happen
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The Humane Society of West Michigan shared their takeaways for going virtual. Here’s what they suggest:
Going virtual in just 5 days, The Humane Society of West Michigan wasn’t sure what to expect. Nonetheless, their Paws, Claws & Corks event results were amazing:
You can learn more about Humane Society of West Michigan and support their mission by visiting their website.