If your end-of-year giving site is going to move the needle, it must be built for donor engagement.
What does donor ‘engagement’ mean? It’s all about ensuring your site captures the attention of donors and convinces them to take action. The look, features, and functionality of you site needs to be compelling enough to turn one-time donors into repeat givers–especially during the crowded end of the year and Giving Tuesday season.
Join Kristen below as she lest you in on the secret of capturing donor attention this year-end fundraising season.