13 Premier Peer-to-Peer Fundraising Platforms for Nonprofits

Peer-to-peer fundraising campaigns are a staple in the nonprofit sector—and for good reason. This innovative fundraising strategy taps loyal donors to champion your cause, allowing your nonprofit to strengthen existing relationships while simultaneously growing your network.

In fact, 69% of donors who participate in peer-to-peer events like runs/walks/rides for a nonprofit report that they would definitely participate in another event for the same organization in the future. That’s a powerful long-term retention boost for your mission!

However, it’s not enough to just put a campaign together. Donors only want to engage with your peer-to-peer fundraiser if it’s easy and rewarding. To make the process a breeze, you need the right peer-to-peer fundraising platform.

In this guide, we’ll explore these leading peer-to-peer fundraising software solutions:

1. OneCause – Best Overall
2. 99Pledges – Best for Pledge-Based Events
3. Double the Donation – Best for Matching Gifts
4. Bonfire – Best for Selling Merchandise
5. Soapbox Engage – Best for Salesforce Users
6. Virtuous – Best for Responsive Revenue-Generation
7. VolunteerMatch – Best for Volunteer Management
8. Wisely – Best for AI Insights
9. KindKatch – Best for Video Engagement
10. DonorDock – Best for Donor Management
11. MailChimp – Best for Email Outreach
12. DonorSearch – Best for Prospect Research
13. Fundly – Best for Social Media Engagement

With the right technology, you can transform any peer-to-peer fundraising idea into an unforgettable giving experience. Keep your nonprofit’s goals in mind as you read through this list so you can find the perfect solution for your unique fundraising needs.

1. OneCause: Best Overall Peer-to-Peer Fundraising Platform

From hosting dynamic walkathons to auctions with a peer-to-peer component, OneCause Peer-to-Peer Fundraising Software can help you meet and exceed your goals. OneCause has a full suite of tools and features to make your peer-to-peer fundraisers social, mobile, and engaging, empowering you to rally your entire community around your goals.

Unlike other peer-to-peer fundraising platforms, OneCause makes it simple for supporters to hit the ground running. With personalization features to develop custom fundraising pages, built-in social networking tools, and gamification to ramp up support, this peer-to-peer platform makes it easier than ever to inspire and grow generosity.

Curious to know just how much your nonprofit can raise with OneCause? Backed by this platform’s dynamic fundraising tools, nonprofits have collectively raised over $6.5 billion for their communities. OneCause makes it easy to mobilize support for your cause anytime, anywhere, so you can deepen your impact and move your mission forward.

Top Features

As an all-in-one fundraising platform and peer-to-peer solution, OneCause is designed to ease your team’s administrative burden while fueling supporter engagement around the clock. Let’s take a closer look at the innovative peer-to-peer features OneCause offers:

Fundraising Microsite Builder

Easily generate a visually appealing and informative microsite that covers the ins and outs of your peer-to-peer fundraiser, including its purpose and how supporters can create their own fundraising pages—whether individually or in teams to boost camaraderie. With user-friendly customization tools, you can add your logo, color scheme, unique fonts, and much more to make your microsite authentic to your nonprofit’s brand.

Plus, OneCause makes it simple to embed donation forms directly into your microsite. With 63% of donors reporting that ease of giving is the most important factor in their decision to donate, this small action can make a huge difference in helping you raise more for your cause.

Social Integrations

Peer-to-peer fundraising is an inherently social process. Today, this means you need the right integrations in place for supporters to tap their online networks to help. OneCause uses easy social sharing buttons so your peer-to-peer fundraisers can promote their campaigns and invite friends to join across multiple platforms, including LinkedIn, Facebook, and X.

And, with OneCause, you can display a live gallery of social media posts right on your microsite, allowing you to show off memorable highlights from your walkathon, gala, or other peer-to-peer event. This social proof can help you attract even more peer-to-peer fundraisers and grow your community at scale.

Built-in Gamification Tools

Need a way to keep supporters’ motivations high? Look no further than the following gamification tools offered by OneCause:

• Fundraising thermometers to show progress toward your funding goal
• Participant dashboards and built-in point system to track personal progress
• Leadership scoreboards to spark friendly competition
• Milestone badges and automated emails to acknowledge participants’ achievements

The fundraising experts at OneCause know how critical it is to sustain engagement throughout your campaign. Backed by these gamification tools, you can effectively immerse your supporters in your campaign, encourage them to raise as much as possible, and push your nonprofit past the fundraising finish line.

Event Management

If you’re thinking of punctuating your peer-to-peer campaign with a high-energy event like a fundraising gala or run/walk/ride, OneCause has you covered. Host events of any type, in any format (in-person, virtual, or hybrid), that are guaranteed to unlock additional generosity for your cause and strengthen ties with your supporters.

The OneCause Fundraising Platform empowers you to manage online ticket sales and RSVPs, simplify registration and event closing with express check-in and self checkout options, send segmented communications, host engaging livestreams, and more. Plus, at the conclusion of your event, OneCause will generate post-event analytics so you can get a bird’s-eye view of how your fundraiser performed and identify ways to maximize your success in the future.

Pricing

OneCause offers several plans to help your nonprofit improve its peer-to-peer fundraising strategy. Organized by Essentials, Professional, and Enterprise packages, your nonprofit can select the software plan that makes the most sense for your goals and budget. Visit the OneCause Pricing & Packages page to learn more.

2. 99Pledges: Best Peer-to-Peer Fundraising Platform for Pledge-Based Events

Designed to help schools maximize their giving, 99Pledges is a peer-to-peer software solution that makes online fundraising lively and competitive. Students simply customize their giving pages, share the link with friends and family members, and collect pledges based on personal goals, such as how many laps they complete in a walkathon or pages read in a read-a-thon.

Top features:

• Personalized fundraising pages that allow supporters to add their own custom touches
• Payment flexibility, accepting credit cards, PayPal, Apple Pay, and more
• Reporting dashboard that allows your nonprofit to track key metrics and campaign progress in real time

Pricing: 99Pledges charges a $0 set-up fee and a 0% platform fee. However, your nonprofit will cover the processing fee of 3.49% plus 49 cents per transaction. Contact the 99Pledges team for more information about their pricing model.

3. Double the Donation: Best Peer-to-Peer Fundraising Platform for Matching Gifts

Matching gifts are essentially free fundraising dollars offered through corporate philanthropy programs, yet many organizations let this prime giving opportunity fly under the radar. To add matching gifts to your peer-to-peer fundraising strategy, you need the right technology.

With Double the Donation’s matching gift database, 360MatchPro, match-eligible supporters can quickly and easily get their gifts matched by their employers, helping your organization exceed its fundraising goals.

Top features:

• Auto-submission capabilities allow supporters to authorize Double the Donation to submit a matching gift request on their behalf
• Targeted follow-up communications, motivating match-eligible donors to take advantage of their employers’ philanthropy
• Tracking and metrics for real-time insights into what percentage of your gifts are eligible for matching and where your biggest revenue opportunities lie

Pricing: Double the Donations offers a variety of plans depending on your nonprofit’s size and the scope of the features you’ll need. Explore their pricing page for more information.

4. Bonfire: Best Peer-to-Peer Fundraising Software for Merchandise Sales

Bonfire is a t-shirt fundraising platform that adds a unique twist to peer-to-peer fundraising. Rather than simply tapping supporters to fundraise on your behalf, ask them to design custom shirts with your nonprofit’s branding and sell them to friends and family. It’s a win-win scenario—donors get to take home a new shirt, and your nonprofit earns much-needed revenue for your cause!

Top features:

• User-friendly design tools, allowing supporters to create beautiful designs using thousands of free fonts and graphics and even upload their own custom artwork
• Branded profile pages that can feature your mission statement, fundraising campaign goals, and impactful visual elements
• Downloadable supporter information for key donor details you can add to your CRM for streamlined engagement

Pricing: Selling tees on Bonfire is completely free, but your organization will be responsible for covering the base cost of the shirts. Bonfire also offers a few special perks for nonprofits, including a reduced processing fee from 8% to 3.5%. For more information, visit the Bonfire pricing and fees page.

5. Soapbox Engage: Best Peer-to-Peer Fundraising Software for Salesforce Users

If your nonprofit uses Salesforce, Soapbox Engage is well-equipped to handle your peer-to-peer fundraising needs. Built on Salesforce, this peer-to-peer fundraising platform seamlessly transfers all incoming fundraising data to your donor database.

Top features:

• Salesforce integrations that enable you to always have the most up-to-date insights on your fundraiser’s progress
• Marketing integrations that make it easy to promote your peer-to-per campaign, track engagement, and make adjustments to your strategy as needed
• Payment gateway flexibility, allowing you to accept various payment types through processors like PayPal, Stripe, and iATS Payments

Pricing: Soapbox Engage offers discounted rates for nonprofits. Your organization can either choose the apps you need for $59/month per app or purchase the unlimited app package for $199/month. Both of these options require a $500 activation fee to set up the platform. For more details, check out the Soapbox Engage pricing page.

6. Virtuous: Best Peer-to-Peer Fundraising Platform for Responsive Revenue-Generation

Virtuous is a peer-to-peer fundraising platform and CRM that specializes in making the fundraising experience donor-centric. This solution helps nonprofits create personalized donor journeys that inspire action by generating custom donor communications, offering a user-friendly donation process, and leveraging intelligent forecasting to make informed fundraising decisions.

Top features:

• 360-degree donor views that let you know everything from communication preferences to giving history
• Multichannel outreach through automated email and SMS campaigns, ensuring you can reach supporters no matter where they are
• Predictive analytics that provide powerful insights into donors’ engagement trajectories, help you identify major gift prospects, and determine donors’ likely giving behavior

Pricing: Virtuous pricing depends on various factors, including required features and the number of contact records. See the Virtuous pricing page to learn more and request a quote.

7. VolunteerMatch: Best Peer-to-Peer Fundraising Platform for Volunteer Management

A strong peer-to-peer fundraising campaign or event requires seamless volunteer management, and the experts behind VolunteerMatch built their platform with this in mind. VolunteerMatch helps nonprofits mobilize qualified volunteers to take on various roles and confidently step into their responsibilities.

Top features:

• Volunteer portal with over 13 million volunteers, which you can filter by skills, experience level, interests, and more to find the right people for your roles
• Engagement tools that enable you to keep in touch with volunteers at all times and send updates and messages
• Automation capabilities that post and repost your volunteer opportunities in the VolunteerMatch network, ensuring maximum visibility

Pricing: VolunteerMatch offers different pricing options based on the extent of the features you’re seeking. For more information, explore their pricing page.

8. Wisely: Best AI-Powered Peer-to-Peer Fundraising Software

Wisely is a peer-to-peer fundraising platform that uses AI and machine learning to turn data insights into action. Through powerful data analysis, Wisely helps you identify your top prospects and send donation requests when donors are most likely to act on them. Plus, this solution integrates seamlessly with many popular CRMs, ensuring you always have the most up-to-date information on your supporters in your database.

Top features:

• Data mining capabilities that comb through your donor database to identify top unassigned prospects and put them on your organization’s radar for relationship-building
• Portfolio management to lead supporters through the donor lifecycle and turn your data into action
• Tools that navigate you through the steps necessary to build and strengthen relationships with your supporters over time

Pricing: Contact the Wisely team to learn more about their pricing model.

9. KindKatch: Best Peer-to-Peer Fundraising Software for Video Engagement

Video is one of the best ways to connect with audiences, and KindKatch’s video messaging solution makes it easy to engage and inspire supporters during your peer-to-peer campaign. As a leading audience engagement tool, KindKatch helps nonprofits create personalized fundraising videos and share them widely with their supporters by text and email.

Top features:

• A content database where you can securely store footage
• Ready-to-use campaign templates for creating messages that engage supporters, greet new donors, inspire gifts, and more
• Analytics dashboard that contains real-time insights into campaign performance, including individual donor activity

Pricing: KindKatch offers three pricing packages and a 20% discount for nonprofits. Explore their pricing page for more details.

10. DonorDock: Best Peer-to-Peer Fundraising Software for Donor Management

DonorDock is a fundraising platform and CRM that helps nonprofits organize an unlimited number of donor contacts. This solution makes it simple to send segmented communications that tap volunteers, loyal donors, and more to take the lead on your peer-to-peer fundraisers. It also streamlines the online giving process with branded donation pages, embedded forms, and visual progress indicators.

Top features:

• Numerous integrations, ensuring your data flows smoothly between different platforms while keeping your donors’ information private
• Activity tracking to stay informed on all interactions you’ve had with donors, including meetings, phone calls, and donation appeals
• Email templates that help you reach supporters with strong donation requests and compelling email designs

Pricing: DonorDock offers two pricing plans and encourages nonprofits to reach out to them if they make less than $300,000 in annual revenue for other options. Check out their pricing page for more information.

11. Mailchimp: Best Peer-to-Peer Fundraising Platform for Email Outreach

Mailchimp is an email marketing platform that helps organizations get in touch with their audience through high-impact messaging. Whether you want to ask supporters to create their own fundraising pages or issue calls to action to register for your upcoming peer-to-peer walkathon, use Mailchimp to send targeted messages, segmented by donor types, that your audience will act on.

Top features:

• Email builder that empowers you to create well-designed messages with templates, text styles, content blocks, colors, fonts, and more
• AI capabilities that gather valuable insights about your audience, including demographics, engagement, and behavior data
• Advanced reporting capabilities that track relevant metrics to help you assess and elevate your email marketing strategy

Pricing: MailChimp offers tiered pricing for their packages, and they also have a free version. For more details, check out their pricing page.

12. DonorSearch: Best Peer-to-Peer Fundraising Software for Prospect Research

As you approach your peer-to-peer fundraising deadline, you might need a push to cross the fundraising finish line. DonorSearch can help your nonprofit assess new donors obtained through peer-to-peer campaigns and identify major donor prospects who are capable and willing to give significant gifts toward your mission. This solution pulls from an advanced prospect research database to give you a 360-degree view of donors’ giving histories and philanthropic interests.

Top features:

• Wealth and philanthropic screening to help you identify your top major donor prospects
• Advanced analytics that leverage machine learning and data intelligence to gauge your donors’ loyalty and long-term giving potential
• Geographic donor mapping so you can see exactly where major donors are located and begin planning events and visits in their area

Pricing: DonorSearch creates custom price plans depending on your nonprofit’s fundraising needs. Request a demo to see how DonorSearch can transform your prospect research efforts.

13. Fundly: Best Peer-to-Peer Fundraising Platform for Social Media Engagement

While Fundly is traditionally used for crowdfunding, this flexible platform can also host and amplify your peer-to-peer campaign. Supporters can create their own fundraising campaign pages, upload photos and stories about their personal connection to your nonprofit, and spread the word far and wide on social media to collect donations.

Top features:

• Social sharing buttons that allow supporters to share personal campaign pages or your main campaign page on major social media platforms with just the click of a button
• Facebook integration that empowers you to broadcast your campaigns to supporters, show your progress, and encourage giving
• Activity feed of everyone who interacts with your campaign page, providing powerful social proof and inspiring more gifts

Pricing: Fundly charges organizers a 0% platform fee, but its payment partner Stripe charges 2.9% + $0.30 per transaction for credit card processing. Learn more on their pricing page.

Leverage Your Network with Peer-to-Peer Fundraising Platforms

With the right peer-to-peer fundraising platform, you can grow your support network, strengthen donor relationships, and meet your nonprofit’s goals. Invest in software that provides value to your organization even after your campaign is over, whether through its flexible tools or the ability to host future campaigns.

Eager for more information on how to elevate your nonprofit’s fundraising strategies? Check out these additional resources:

• 30+ Top Peer-to-Peer Fundraising Ideas for Nonprofits. Spice up your peer-to-peer fundraising campaigns with fresh new ideas that boost supporter engagement.
• 35 Proven Donation Page Strategies to Maximize Giving. Maximize online donations with these strategies for creating a streamlined nonprofit donation page.
• 10 Nonprofit Fundraising Platforms to Inspire More Giving. Fundraising software doesn’t stop at peer-to-peer platforms. Explore the top overall fundraising platforms to inspire more giving!