15 Premier Peer-to-Peer Fundraising Platforms for Nonprofits

Whether they take place on major giving days like GivingTuesday or are paired with exciting events like walkathons, peer-to-peer fundraising campaigns have become a staple in the nonprofit sector—and for good reason.

This innovative fundraising strategy taps loyal donors to champion your cause online, allowing your nonprofit to strengthen existing relationships while growing your network, one social donor at a time. In fact, 75% of donors who participate in peer-to-peer events like runs/walks/rides for a nonprofit report that they would continue supporting the organization in the future.

However, donors will only want to engage with your peer-to-peer fundraiser (and cause overall) if it’s easy and rewarding to do so. To make the fundraising process a breeze for your supporters, you’ll need the right peer-to-peer fundraising platform.

In this guide, we’ll explore the leading peer-to-peer software solutions so you can empower supporters to raise funds on your behalf and streamline every part of your upcoming fundraiser:

  1. OneCause – Best Overall 
  2. 99Pledges – Best for Pledge-Based Events
  3. Double the Donation – Best for Matching Gifts
  4. Bonfire – Best for Selling Merchandise
  5. Soapbox Engage – Best for Salesforce Users
  6. Grassroots Unwired – Best for Advocacy Organizations
  7. Virtuous – Best for Responsive Revenue-Generation
  8. VolunteerMatch – Best for Volunteer Management
  9. Wisely – Best for AI Insights
  10. KindKatch – Best for Video Engagement
  11. DonorDock – Best for Donor Management
  12. MailChimp – Best for Email Outreach
  13. DonorSearch – Best for Prospect Research
  14. Fundly – Best for Social Media Engagement
  15. Boardable – Best for Board Management

With the right peer-to-peer technology, you can transform any peer-to-peer fundraising idea into an unforgettable giving experience. Keep your nonprofit’s goals in mind as you read through this list so you can find the perfect solution for your fundraising needs.

1. OneCause: Best Peer-to-Peer Fundraising Platform Overall

From hosting dynamic walkathons to auctions with a peer-to-peer component, OneCause Peer-to-Peer Fundraising Software can help you meet and exceed your goals. OneCause has a full suite of tools and features to make your peer-to-peer fundraisers social, mobile, and engaging, empowering you to rally your entire community around your goals.

Unlike other peer-to-peer fundraising platforms, OneCause makes it simple for supporters to hit the ground running. With personalization features to develop custom fundraising pages, built-in social networking tools, and gamification to ramp up support, this peer-to-peer platform makes it easier than ever to inspire and grow generosity.

Curious to know just how much your nonprofit can raise with OneCause? Backed by this platform’s dynamic fundraising tools, nonprofits have collectively raised over $6.5 billion for their communities. OneCause makes it easy to mobilize support for your cause anytime, anywhere, so you can deepen your impact and move your mission forward.

Top Features

As an all-in-one fundraising platform and peer-to-peer solution, OneCause is designed to ease your team’s administrative burden while fueling supporter engagement around the clock. Let’s take a closer look at the innovative peer-to-peer features OneCause offers:

The OneCause Peer-to-Peer Fundraising Platform offers these intuitive features to streamline your campaign planning and management.

Fundraising Microsite Builder

Easily generate a visually appealing and informative microsite that covers the ins and outs of your peer-to-peer fundraiser, including its purpose and how supporters can create their own fundraising pages—whether individually or in teams to boost camaraderie. With user-friendly customization tools, you can add your logo, color scheme, unique fonts, and much more to make your microsite authentic to your nonprofit’s brand.

Plus, OneCause makes it simple to embed donation forms directly into your microsite. With 63% of donors reporting that ease of giving is the most important factor in their decision to donate, this small action can make a huge difference in helping you raise more for your cause.

Social Integrations

Peer-to-peer fundraising is an inherently social process. Today, this means you need the right integrations in place for supporters to tap their online networks to help. OneCause uses easy social sharing buttons so your peer-to-peer fundraisers can promote their campaigns and invite friends to join across multiple platforms, including LinkedIn, Facebook, and X.

And, with OneCause, you can display a live gallery of social media posts right on your microsite, allowing you to show off memorable highlights from your walkathon, gala, or other peer-to-peer event. This social proof can help you attract even more peer-to-peer fundraisers and grow your community at scale.

Built-in Gamification Tools

Need a way to keep supporters’ motivations high? Look no further than the following gamification tools offered by OneCause:

Invest in a peer-to-peer fundraising software solution with these gamification features to ramp up giving.

  • Fundraising thermometers to show progress toward your funding goal
  • Participant dashboards and built-in point system to track personal progress
  • Leadership scoreboards to spark friendly competition
  • Milestone badges and automated emails to acknowledge participants’ achievements

The fundraising experts at OneCause know how critical it is to sustain engagement throughout your campaign. Backed by these gamification tools, you can effectively immerse your supporters in your campaign, encourage them to raise as much as possible, and push your nonprofit past the fundraising finish line.

Event Management

If you’re thinking of punctuating your peer-to-peer campaign with a high-energy event like a fundraising gala or run/walk/ride, OneCause has you covered. Host events of any type, in any format (in-person, virtual, or hybrid), that are guaranteed to unlock additional generosity for your cause and strengthen ties with your supporters.

The OneCause Fundraising Platform empowers you to manage online ticket sales and RSVPs, simplify registration and event closing with express check-in and self checkout options, send segmented communications, host engaging livestreams, and more. Plus, at the conclusion of your event, OneCause will generate post-event analytics so you can get a bird’s-eye view of how your fundraiser performed and identify ways to maximize your success in the future.


OneCause offers several plans to help your nonprofit improve its peer-to-peer fundraising strategy. Organized by Essentials, Professional, and Enterprise packages, your nonprofit can select the software plan that makes the most sense for your goals and budget. Visit the OneCause Pricing & Packages page to learn more.

See how the OneCause Peer-to-Peer Fundraising Platform can transform your giving strategy.

2. 99Pledges – Best Peer-to-Peer Fundraising Platform for Pledge-Based Events

Designed to help schools and organizations maximize their giving, 99Pledges is a peer-to-peer software solution that makes online fundraising lively and competitive. Supporters simply customize their own giving pages, share the link with friends and family members, and collect pledges based on personal goals, such as how many laps they complete in a walkathon or miles reached in a bike-a-thon.

Top Features

99Pledges offers the following features to help organizations pull off successful “a-thon” style events and peer-to-peer fundraise with ease:

  • Hands-off set-up process: With 99Pledges, you don’t have to worry about spending hours trying to set up complicated software. They’ll take care of everything for you at no cost, ensuring your nonprofit can kick off its peer-to-peer fundraiser without a hitch.
  • Personalized fundraising pages: Supporters can create individual or team fundraising pages with their own custom touches, including photos and stories of why they’re fundraising on your behalf. Plus, they can post their fundraising goal and display it in an attention-grabbing progress bar to encourage more donations.
  • Payment flexibility: 99Pledges accepts a variety of payment types, including credit cards, PayPal, ApplePay, and GooglePay. Donors can either contribute a flat donation or submit a pledge.

99Pledges also provides a reporting dashboard so your nonprofit can track campaign progress in real-time. View important metrics like participation rate, average donation amount, and total donations so you can make changes to your approach as needed to inspire more giving.


99Pledges has a $0 set-up cost and 0% platform fee. However, your nonprofit will be responsible for covering the processing fee of 2.9% plus 30 cents per transaction. For more information about their pricing model, get in touch with the 99Pledges team.

99Pledges is a peer-to-peer fundraising tool that is ideal for nonprofits hosting pledge-based events.

3. Double the Donation – Best Peer-to-Peer Fundraising Platform for Matching Gifts

Double the Donation is the leading matching gift platform, helping nonprofits double or triple the amount of gifts earned through fundraising campaigns. Matching gifts are essentially free fundraising dollars offered as part of corporate philanthropy programs, yet many organizations let this prime giving opportunity fly under the radar.

To add matching gifts to your peer-to-peer fundraising strategy, you need the right technology. With Double the Donation’s matching gift database, 360MatchPro, match-eligible supporters can quickly and easily get their gifts matched by their employers, helping your organization exceed fundraising goals without any additional effort.

Top Features

Double the Donation can help your nonprofit harness the full potential of matching gifts through the following tools:

  • Auto-submission: Auto-submission empowers supporters to simply check their matching gift eligibility right on your donation form, fill out a few pieces of information, then authorize Double the Donation to submit the matching gift request on their behalf. This reduces steps for supporters and increases the chances you’ll receive a match.
  • Targeted follow-up communications: Motivate all of your match-eligible donors to take advantage of their employers’ philanthropy with automated emails. This way, you can easily educate your supporters about matching gifts and prompt action.
  • Tracking and metrics: Double the Donation will provide you with a 360-degree view of how your emails are performing with aggregated open rates, click rates, and delivery rates. Plus, you’ll receive real-time insights into what percentage of your gifts are matching gift eligible and where your biggest revenue opportunities are so you can maximize giving.

With over 26 million individuals working for companies with matching gift programs, it’s likely that a large percentage of your donors are match-eligible. Leverage matching gift technology so you can turn their generosity into free funds for your peer-to-peer campaigns.


Double the Donations offers a variety of plans depending on your nonprofit’s size and the scope of the features and support you’ll need. The 360MatchPro Standard plan starts at $2,500/year and is recommended for organizations raising more than $10,000 per year, while the 360MatchPro Enterprise plan typically starts at $30,000/year and is recommended for large organizations. Explore their pricing page for more information.

Double the Donation is a peer-to-peer fundraising platform that helps nonprofits maximize revenue through matching gifts.

4. Bonfire – Best Peer-to-Peer Fundraising Software for Merchandise Sales

Bonfire is a t-shirt fundraising platform that brings a unique twist to peer-to-peer fundraising. Rather than simply tapping supporters to ask for donations on your behalf, you can ask them to design custom shirts with your nonprofit’s branding and sell them to friends and family, with the majority of the profits going to your organization. It’s a win-win scenario—donors get to take home a nice new shirt and your nonprofit earns much-needed revenue for your cause!

Top Features

Bonfire has a variety of features to make t-shirt peer-to-peer fundraising a rewarding experience:

  • User-friendly design tools: Supporters can either upload custom artwork that features your nonprofit’s logo or access thousands of free fonts and graphics to create beautiful shirt designs from scratch. They can then choose from a variety of styles, from sweatshirts to unisex tees, to bring their product to life.
  • Branded profile page: Your nonprofit can develop a profile page on the Bonfire site that features your mission statement, purpose of your fundraising campaign, and impactful visual elements like photos of your beneficiaries. Bonfire makes it simple to show off all of your active campaigns right on your page so you can direct supporters to various giving opportunities.
  • Downloadable supporter information: Once donors give, Bonfire will automatically generate a report showing you new supporters’ full names, email addresses, phone numbers, and their purchase/donation amounts. This way, you can add their information to your CRM and reengage them to encourage retention.

Bonfire’s website is also mobile-friendly, meaning your supporters can create their campaigns and launch inspiring pages on the go.


Selling tees on Bonfire is completely free, but your organization will be responsible for covering the base cost of the shirts. To calculate the cost of a t-shirt order, use the Bonfire t-shirt pricing calculator. Bonfire also offers a few special perks for nonprofits, including a reduced processing fee from 8% to 3.5%. For more information on pricing, visit the Bonfire pricing & fees page.

Bonfire is a leading peer-to-peer fundraising platform that enables supporters to create and sell tees on your behalf.

5. Soapbox Engage – Best Peer-to-Peer Fundraising Software for Salesforce Users

If your nonprofit uses Salesforce, Soapbox Engage is well-equipped to handle your peer-to-peer fundraising needs. Soapbox Engage is a peer-to-peer fundraising platform that has a variety of Salesforce donation apps, ensuring all incoming fundraising insights transfer seamlessly to your donor database.

For example, with the Soapbox Engage Donation App, you can host unlimited peer-to-peer campaigns, allow fundraisers to craft personalized donation appeals to friends and family, and leverage team fundraising to instill a stronger feeling of community. This makes peer-to-peer fundraising a smoother process for your staff and your supporters.

Top Features

Soapbox Engage comes with the following tools to grow your fundraising numbers:

  • Salesforce integration: Soapbox Engage enables you to auto-match payments with existing Salesforce contacts or generate new contacts, create custom Salesforce fields, and use data intelligence to automate tasks. Through this flow of data, you’ll always have the most up-to-date insights into how your fundraiser is progressing.
  • Marketing integrations: Soapbox Engage also readily integrates with Google Analytics, Salesforce Pardot, and your social media accounts like Twitter and Facebook. This makes it simple to promote peer-to-peer campaigns, track engagement, and make adjustments to your strategy as needed.
  • Payment gateway flexibility: Your nonprofit can safely accept a variety of different payment types through gateways like PayPal, Stripe, and iATS Payments. Soapbox Engage’s secure and flexible donation process will help boost trust with supporters and ensure your nonprofit receives all donated funds.

If your Salesforce CRM is in need of a refresh, Soapbox Engage also offers consulting services on how to optimize your data entry, use data to create informed fundraising strategies, and save your team time with automations.


Soapbox Engage offers discounted rates for nonprofits. Your organization can either choose the apps you need for $59/month per app, or purchase the unlimited app package for $199/month. Both of these options require a $500 activation fee to get the platform set up for your organization. For more details on pricing, take a look at the Soapbox Engage pricing page.

If your nonprofit uses Salesforce, Soapbox Engage is a quality peer-to-peer fundraising platform that will readily integrate with your existing database.

6. Grassroots Unwired – Best Peer-to-Peer Fundraising Platform for Advocacy Organizations

Grassroots Unwired is a peer-to-peer advocacy platform that helps organizations amplify their message and raise money to drive change. If your nonprofit is hoping to bring awareness to an important issue, Grassroots Unwired takes advocacy completely online so you can grow your community without relying solely on in-person canvassing. Leverage Grassroots Unwired to mobilize volunteers, collect signatures, secure donations, and more.

Top Features

Grassroots Unwired comes with a variety of features to improve peer-to-peer advocacy campaigns, including:

  • Canvassing tools: Grassroots United empowers nonprofits to digitize their canvassing efforts with video chat, customized messaging for different supporter types, and follow-up email and SMS messages so you can retain supporters even after your advocacy campaign concludes.
  • Peer-to-peer texting: Once you’ve shown prospective donors the weight of a given issue and why it’s worthy of their attention and support, you’re ready to craft powerful donation appeals. Use Grassroots Unwired’s peer-to-peer texting app to send supporters fundraising requests and easily collect mobile donations.
  • Data reporting: With in-person canvassing, it’s difficult to get a sense of how your efforts are progressing over time, especially if you don’t have a well-organized data collection process in place. Grassroots Unwired provides a detailed view into your virtual canvassing performance with data reports so you can assess if you’re on track to meeting your goals.

Advocacy is a great way for your nonprofit to spotlight significant issues and create real change in your community. Backed by Grassroots Unwired, you’ll be equipped to inspire support and boost your fundraising efforts.


If you’re interested in learning more about Grassroots Unwired and their pricing, reach out to their team for a demo.

Grassroots Unwired is an optimal peer-to-peer fundraising software solution for organizations that want to pair their peer-to-peer fundraising with advocacy.

7. Virtuous – Best Peer-to-Peer Fundraising Platform for Responsive Revenue-Generation

Virtuous is a peer-to-peer fundraising platform and CRM that specializes in “responsive fundraising”, which they define as making the fundraising experience more donor-centric. In achieving this goal, Virtuous helps nonprofits create personalized donor journeys that inspire action. This involves generating custom donor communications, offering a user-friendly donation process, and leveraging intelligent forecasting to make informed fundraising decisions.

Top Features

Virtuous helps you build strong donor relationships and prompt giving during your peer-to-peer campaigns through the following features:

  • Customizable dashboard: Virtuous lets you tailor their platform to your exact needs, including a flexible dashboard with robust reporting capabilities. On the dashboard, you can generate and reference comprehensive donor profiles, letting you know everything from specific donors’ communications preferences to the last time they gave. Plus, you can track your relationships to pinpoint the right time to send them another fundraising request.
  • Multichannel outreach: Virtuous helps you create a dynamic multichannel marketing plan through automated email and SMS messages, ensuring you can reach supporters no matter where they are. To maximize the efficacy of your email campaigns, Virtuous makes it easy to craft drip campaigns, welcome series, and segmented communications that meet all of your donors’ needs and interests.
  • Predictive analytics: Get powerful insights into your donors’ engagement, including if they’re at risk of lapsing and how you can reengage them in fundraising to boost retention. With Virtuous, you can also identify major gift prospects and determine their likely giving behavior.

Understanding your donors’ giving behavior isn’t just essential for your peer-to-peer fundraising success; it can also help you maximize your fundraising year-round. Virtuous can help your nonprofit get to know your donors better and make smarter decisions based on their giving histories, interests, and more.


Virtuous offers nonprofits three different pricing packages based on their number of contacts. This includes a Starter plan for smaller organizations that have under 5,000 contacts, a Platform plan for medium-sized organizations with 5,000-30,000 contacts, and an Enterprise plan for large organizations with more than 30,000 contacts. See the Virtuous pricing page to learn more and request a quote.

If you’re looking for a peer-to-peer fundraising platform that puts donors at the heart of your fundraising strategy, Virtuous can help.

8. VolunteerMatch – Best Peer-to-Peer Fundraising Platform for Volunteer Management

A strong peer-to-peer fundraising campaign or event requires the seamless management of your volunteers, and the experts behind VolunteerMatch built their platform with this in mind. VolunteerMatch helps nonprofits mobilize qualified volunteers to take on various roles and step into their responsibilities with confidence.

If you’re short on volunteers, VolunteerMatch can guide your nonprofit through recruiting talented and skilled individuals to join the team. Then, once new volunteers have found their footing, VolunteerMatch makes it simple to connect them with upcoming opportunities, leading to increased engagement and retention.

Top Features

As a top volunteer management platform, VolunteerMatch has a number of features to get your peer-to-peer volunteers ready to champion your cause:

  • Volunteer portal: With VolunteerMatch, you’ll gain access to a portal of over 13 million volunteers. Easily filter by skills, experience level, interests, and other factors to find the right fit for your roles.
  • Engagement tools: Stay in touch with your volunteers at all times by using VolunteerMatch to send important updates and messages.
  • Automation: VolunteerMatch will automatically post and repost your volunteer opportunities among their network of volunteers, ensuring you get the visibility you need.

Backed by qualified volunteers who are eager to amplify your cause, you can hit the ground running with your peer-to-peer fundraiser.


VolunteerMatch offers different pricing options based on the extent of the features you’re seeking. This includes a free use of their public site, the API package priced at $500, the Activation Hub package priced at $720, and the YourMatch package priced at $1,750. VolunteerMatch also offers a 3rd party CSR platform integration at $50 plus vendor cost. Visit the VolunteerMatch pricing page for more information.

VolunteerMatch’s peer-to-peer fundraising platform specializes in volunteer management so you can mobilize and engage volunteers to champion your fundraiser.

9. Wisely – Best AI-Powered Peer-to-Peer Fundraising Software

Wisely is a peer-to-peer fundraising platform that uses artificial intelligence (AI) and machine learning to turn data insights into action. Through powerful data analysis, Wisely helps you identify your top prospects and send donation requests when donors are most likely to act on them. Plus, Wisely integrates seamlessly with a variety of CRMs, ensuring you always have the most up to date information on your supporters.

Top Features

Wisely comes with the following high-tech tools to upgrade your peer-to-peer fundraising:

  • Data mining: Using AI, Wisely combs through your donor database to identify your top unassigned prospects and put them on your organization’s radar. This way, you can start relationship-building with the donors who are interested in your cause and willing to give.
  • Portfolio management: Wisely helps you efficiently lead supporters through the donor lifecycle by creating visual donor portfolios. This makes it easy to turn your data into action and gain a concrete understanding of each of your donors.
  • Moves management tools: Wisely navigates you through the interactions and steps necessary to build and strengthen relationships with your supporters over time. As a result, you’ll be able to successfully steward supporters to bigger and more frequent gifts.

AI is a trend that will stick around. By leveraging a platform like Wisely, you can modernize your fundraising approach, reduce your team’s workload, and increase conversions.


Contact the Wisely team to learn more about their pricing model.

Wisely is a leading AI-powered peer-to-peer fundraising platform that helps nonprofits turn data into an informed fundraising strategy.

10. KindKatch – Best Peer-to-Peer Fundraising Software for Video Engagement

Video is one of the best ways to connect with audiences, and KindKatch’s video messaging solution makes it simple to engage and inspire supporters during your peer-to-peer campaign. As one of the leading audience engagement tools, KindKatch helps nonprofits create personalized fundraising videos and share them widely with their supporters by text and email. KindKatch also provides data reports so you can assess overall engagement and make adjustments to your video marketing strategy as needed.

Top Features

Creating impactful videos that will resonate with your audience is effortless with the following KindKatch features:

  • Content database: Using the KindKatch mobile app, you can capture footage of your nonprofit in action, such as filming volunteers setting up your gala or participants crossing the finish line at a walkathon. Then, securely store this content in a database where you can easily repurpose it in the future. For example, you might send a video when requesting supporters register for your peer-to-peer fundraising event, sign up to peer-to-peer fundraise, or give to your cause.
  • Ready-to-use templates: Access KindKatch’s preloaded campaign templates to engage supporters, or create your own unique templates that can be reused when greeting new donors, reengaging existing supporters, and in other common scenarios. You can also create your own call-to-action buttons to prompt action.
  • Analytics dashboard: Receive real-time insights into your campaign performance, including individual donor activity. This will help you identify the type of video content that most resonates with audiences.

Consider using KindKatch to create and send off videos about your nonprofit’s mission and founding or the purpose behind your peer-to-peer fundraiser. This type of content can help you show why your peer-to-peer campaign is worthy of donors’ participation.


KindKatch has several pricing plans which are all discounted at 20% for nonprofits. These include the Standard pricing plan ($101/month) that includes 2,500 MMS/SMS texts/month and 10,000 emails/month, the Pro Pricing ($254/month) that includes 5,000 MMS/SMS texts/month and 25,000 emails/month, and the Enterprise plan (custom pricing) that comes with 7,500+ MMS/SMS texts/month and 37,500+ emails/month. For more details about KindKatch’s pricing plans, visit their website.

Investing in a peer-to-peer fundraising software solution like KindKatch can help you engage supporters with video marketing.

11. DonorDock – Best Peer-to-Peer Fundraising Software for Donor Management

DonorDock is a fundraising platform and CRM that helps nonprofits organize an unlimited number of donor contacts. During your peer-to-peer campaign, you’ll need to rally as much support as possible around your goal, and DonorDock makes it simple to send segmented communications that tap volunteers, loyal donors, and more to take the lead on your fundraiser.

DonorDock also streamlines the online giving process by empowering your organization to create branded donation pages, embed forms into your website, and visually indicate progress towards hitting your campaign goals with a fundraising thermometer. These features increase the likelihood that supporters will complete the donation process and donate again in the future.

Top Features

DonorDock offers the following tools to help you closely engage supporters during the peer-to-peer fundraising process:

  • Powerful integrations: DonorDock integrates with a variety of tools so your data can smoothly flow between your different platforms, including the OneCause Peer-to-Peer Fundraising Platform and payment platforms like Stripe and PayPal so your donors’ information stays private and you reliably receive your gifts.
  • Activity tracking: With DonorDock’s powerful donor database, you can keep a record of all interactions you’ve had with donors, including meetings, phone calls, and donation appeals. Plus, you can track supporters’ responses and any actions they took.
  • Email templates: Email is a powerful way to reach your audiences with your donation requests and encourage them to sign up to peer-to-peer fundraise. However, you need a strong request and compelling email design to grab their attention. Rather than coming up with one from scratch each time you want to reach out to supporters, leverage DonorDock’s pre-built email templates for newsletters, appeals, updates, and more.

To take your emails to the next level, DonorDock also uses AI to simplify your workflow. For example, you can receive heading suggestions, use AI-generated images, and more.


DonorDock breaks down its offerings into a free plan with basic CRM features, a Lite plan ($89/month), Essentials plan ($129/month), or Professional plan ($239/month), which offers the full extent and use of their platform’s features. Check out their pricing page for more information.

As the top peer-to-peer fundraising platform for donor management, DonorDock can help you organize your contacts and send compelling communications.

12. Mailchimp – Best Peer-to-Peer Fundraising Platform for Email Outreach

Mailchimp is an email marketing platform that helps organizations get in touch with their audience with high-impact messaging. From appeals for supporters to create their own fundraising pages to calls to action to register for your upcoming peer-to-peer walkathon, you can use Mailchimp to send targeted messages, segmented by different donor types, that your audience is likely to act on.

Top Features

Email has the highest ROI of any marketing channel, but to take advantage of its high conversion rates, you need to leverage the right technology. Let’s take a closer look at how Mailchimp can help you reach and engage supporters:

  • Email builder: Create well-designed emails with Mailchimp’s built-in templates, email padding and text styles, content blocks, layouts, and more. You can also leverage Mailchimp’s “Creative Assistant,” which matches your email style exactly to your nonprofit’s brand by pulling color, fonts, and more from your website.
  • AI capabilities: Mailchimp uses AI to gather valuable insights about your audience, including demographics, engagement, and behavior data, and channels this information into highly personalized email campaigns. Plus, their AI tools can be used to proofread your emails and suggest ways to improve elements like your calls to action, tone, and images.
  • Advanced reporting: Mailchimp tracks relevant metrics that will help you assess and elevate your email marketing strategy, including open rate, clickthrough rate, bounce rate, and the number of recipients who unsubscribed.

Mailchimp also offers seamless integration with SMS so you can pair your email streams with text messaging campaigns to expand your reach. This way, you can centralize your communication efforts within a single platform and manage your content strategy with ease.


Mailchimp offers a free plan to begin sending off promotional emails about your peer-to-peer fundraiser. However, their tiered paid packages offer more advanced capabilities, such as an increased number of monthly emails that you can send and personalized onboarding sessions. Visit the Mailchimp pricing page to learn more.

Mailchimp is a peer-to-peer fundraising software solution that makes sending inspiring emails simple.

13. DonorSearch – Best Peer-to-Peer Fundraising Software for Prospect Research

As you approach your peer-to-peer fundraising deadline, you might find that you need a push to cross the fundraising finish line. DonorSearch can help your nonprofit identify major donor prospects who are capable and willing to give significant gifts toward your peer-to-peer campaign or other fundraisers throughout the year.

Specifically, DonorSearch pulls from an advanced prospect research database to give you a 360-degree view of donors’ giving histories and philanthropic interests. With this information, you can concentrate your donor stewardship efforts on supporters who are most likely to contribute large donations and take your peer-to-peer fundraising results from great to exceptional.

Top Features

DonorSearch comes with the following prospect research capabilities:

  • Wealth and philanthropic screening: To identify major donor prospects, you need to identify supporters who have the necessary funds and the philanthropic interest to contribute large gifts. DonorSearch completes wealth and philanthropic screening by comparing your contact records to the largest philanthropic database to determine your top prospects.
  • Advanced analytics: Using machine learning and advanced data intelligence, DonorSearch comes up with a ranking system based on RFM (Recency, Frequency, Monetary value) scores to gauge a given donor’s loyalty and long-term giving potential. Plus, DonorSearch measures major gift and annual fund likelihood scores to give you a better idea of who your best giving prospects are.
  • Donor geographic mapping: Once you’ve identified promising donors, it’s time to put your major donor cultivation strategy into action. DonorSearch integrates with Google Maps so you can see exactly where your major donors are located and begin planning out events and visits in their area.

Your major donors are likely people of influence, so once you find and cultivate relationships, consider asking these supporters to peer-to-peer fundraise on your behalf. This will help connect your organization with a wider network of supporters and maximize giving.


DonorSearch creates custom plans depending on your nonprofit’s fundraising needs. Request a demo to see how DonorSearch can transform your prospect research efforts.

As the top peer-to-peer fundraising platform for prospect research, DonorSearch can help you identify major donors willing to peer-to-peer fundraise or give large contributions.

14. Fundly – Best Peer-to-Peer Fundraising Platform for Social Media Engagement

While Fundly is traditionally used for crowdfunding, this flexible platform can also be used to set up and amplify your peer-to-peer campaign. Supporters can create their own fundraising campaign pages, upload photos and stories about their personal connection to your nonprofit, and spread the word far and wide on social media to collect donations. As supporters generate funds, the revenue will automatically connect back to your main campaign page.

Top Features

Fundly comes with a variety of tools to help promote your peer-to-peer campaign on popular social media platforms, including:

  • Social sharing buttons: With just a click of a button, supporters can share their personal campaign pages or your main campaign page on major social media platforms. This will help to give your fundraiser more exposure and expand your donor pool.
  • Facebook integration: If a large percentage of your target audience is on Facebook, Fundly makes it convenient and simple to broadcast your campaign to your supporters. Through Fundly’s Open Graph Facebook integration, you can automatically display key campaign activity to show your progress and encourage more giving.
  • Powerful social proof: As you promote your campaign on Facebook, anyone who interacts with your page, from donating to commenting, will show up in your activity feed. By showing that others are getting involved in your fundraiser, you can inspire even more people to take the next step of donating or making their own fundraising page.

To help you launch your peer-to-peer fundraiser, Fundly also provides fundraising guides and instructional emails. Fundly will make sure your team has everything it needs to lead your fundraiser with confidence and effectively promote it online.


Fundly has a 0% platform fee, but their payment platform, Stripe, charges 2.9% + 30 cents per transaction for credit card processing fees. Visit their pricing page to learn more about how Fundly uses donors’ support to power its operations.

Fundly is a top-of-the-line peer-to-peer fundraising software solution for nonprofits hoping to increase social media engagement.

15. Boardable – Best Peer-to-Peer Fundraising Platform for Board Management

Boardable is a board management software solution that mobilizes and engages your board for successful peer-to-peer fundraising outcomes. Your board plays a pivotal role in your fundraiser by approving the budget, leading stewardship activities with major donors, and even serving as ambassadors and peer-to-peer fundraising themselves. Boardable’s workflow tools and digital workspaces can help streamline board operations and keep board members tapped into your nonprofit at all times.

Top Features

Boardable offers nonprofits these key management tools to immerse board members in fundraising:

  • Virtual meetings: Even if your board members are states or countries apart, Boardable makes connecting easy with built-in video conferencing. Schedule meetings ahead of time, track RSVPs, and present important documents during your call like your agenda.
  • Document hub: Boardable stores all of your board’s important documents in one place, ensuring that you can easily access them at any time to support your organization’s goals. For example, if your team needs to reference an agenda from a year ago, simply use Boardable’s universal search tool to enter the document’s title and quickly pull up the right resource.
  • Advanced reporting: To ensure everyone on your board is engaged and following through on their responsibilities, Boardable equips nonprofits to run individual activity reports. This also makes it simple to collate and present progress updates with stakeholders.

It’s easy for your board members to feel disconnected from your mission, especially if they aren’t meeting regularly or able to work efficiently on tasks remotely. Boardable helps you prioritize board engagement so you can maximize the success of your campaigns and nonprofit overall.


Boardable offers a free version with limited features. If your nonprofit has room in its budget and wants to use the platform to its full extent, consider the Essentials plan ($17.99/user per month), Professional plan ($26.99 per month), or Enterprise plan (custom pricing). See their pricing page for more information.

Boardable is a great peer-to-peer fundraising platform for engaging and motivating board members.

Wrapping Up

Peer-to-peer fundraising can quickly get complicated, but luckily, your nonprofit doesn’t have to manage planning and hosting a successful campaign on its own.

With the right peer-to-peer fundraising platform, you can effectively grow your support network, strengthen donor relationships, and meet your nonprofit’s goals. Make sure to invest in software that will provide value to your organization even after your campaign is over so you can grow with your platform.

Eager for more information on how to elevate your peer-to-peer fundraising strategy? Check out these additional resources: