Discover the untapped potential of AI in revolutionizing your donor prospecting efforts.


June 1, 2023 – Episode # 90

Prospecting the Future: Unleashing AI for Donor Discovery featuring Shawn Olds

Identifying high-impact donors beyond a nonprofit’s current donor pool is both challenging yet highly-essential. While personalized messaging, segmentation, and donor profile research offer valuable insights, the main obstacle lies in the time and effort required for these tasks, especially when nonprofits face limited resources and numerous responsibilities. Now, imagine a world where development teams had a secret formula to identify high-impact donors beyond their existing pool. Such knowledge could fuel the culture of generosity and ensure sustainable fundraising for the long-haul.

In today’s technological landscape, AI is not just a distant concept but a powerful tool that can revolutionize donor prospecting. Rather than fearing it, it’s time for nonprofits to embrace the possibilities it brings. In this episode, we are joined by Shawn Olds, Co-founder and Chief Executive Officer at boodleAI. He will dive into the impact of AI on donor prospecting and introduce boodleGPT — a cutting-edge technology that makes getting started with AI easier than ever.

boodleAI is revolutionizing the way nonprofits operate by delivering the ultimate chat-based solution to guide decision making. With boodleGPT, nonprofit professionals are empowered to discover individuals with a true affinity for their cause and are equipped with the resources needed to generate tailored outreach strategies, personalized messaging, and more. Consider it the nonprofit personal assistant that supports each unique organization in achieving increased engagement, enhanced fundraising efforts, and a sustainable donor base for years to come.

“The best time to plant a tree was 30 years ago. The second best time is now.”

Highlights include:

  • Identifying high-affinity prospects with limited datasets
  • Using AI to identify trends and create donor profiles 
  • Increasing organizational efficiency by targeting only the “most-likely” supporters
  • Building and strengthening donor relationships through personalization
  • Enhancing campaign outcomes using generative AI

Connect with Shawn on Linked In: Shawn Olds

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Related Reading and Resources
Data-driven Development…Crawl, Walk, Run
Fundraising – There’s No Final Frontier: how Tech and Trends Address Evolving Donor Expectations
boodleAI Announces boodleGPT, a Predictive AI Assistant for Nonprofits
NEW: Building boodle GPT Journey