Elevating your nonprofit brand with innovative solutions in creativity, marketing, and technology.
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July 11, 2024 – Episode # 146
It’s All About the Brand: Firespring Edition featuring Kiersten Hill
Nonprofits face the harsh reality of needing to run their organizations like for-profit companies. This is yet another challenge to tackle. It’s no longer enough to impact communities and change the world. Prioritizing donor connection and engagement is more crucial than ever, and nonprofits must adopt new strategies to survive.
Despite heavy workloads, nonprofits are tasked with telling a concise impact story, building a trusted brand, and creating a competitive, compelling website that attracts donations. Nonprofit leaders are wearing multiple hats every day, serving as their own CEO, CMO, COO, and CFO, in addition to handling development. It’s a lot to manage.
Firespring understands that donor engagement goes beyond simple transactions. They know how to make a nonprofit stand out by recognizing that every touchpoint with a donor is an opportunity to connect on a deeper level. And if there’s one thing they excel at, it’s storytelling.
Firespring has perfected immersive donor experiences by paying attention to details and creating a layered brand experience for nonprofits. They believe every interaction should be presented to donors with intention. For Firespring, branding is not just about what you say, but how you make people feel.
In this episode of Raise Nation Radio, meet StoryBrand Certified Kiersten Hill, Director of Nonprofit Solutions at Firespring. In advance of her educational session at the 8th Annual Raise Conference, September 9 & 10, 2024 in Nashville, TN, Kiersten addresses the do’s and don’ts of nonprofit marketing and branding. She shares how Firespring could be the resource and game-changer that elevates brands for impact, drawing from her experiences as a former fundraiser and Firespring customer.
In this episode:
- Learn the differences between nonprofit and for-profit websites
- Deliver a central hub for information
- Enhance credibility and legitimacy
- Emphasize prominent calls to action for donations and support
- Implement effective storytelling and impact reporting
Connect with our guest on LinkedIn: Kiersten Hill or visit Firespring.
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