Charting a new course for resilience.


October 19, 2023 – Episode # 110

Navigating the Nonprofit Storm featuring Erik Tomalis

In the face of mounting pressures, nonprofits are grappling with an unprecedented combination of challenges. The challenges they face are myriad, from dwindling donations to eroding trust, as the Giving USA Annual Report and 2022 Edelman Trust Barometer indicate. The tried-and-true methods of the past are no longer yielding the same results, casting a shadow of uncertainty.

The gravity of the situation is palpable, and at times, it can be paralyzing. Nonprofits, accustomed to wearing multiple hats and operating with scarce resources, find themselves at a critical juncture. It’s imperative to take a breath, reassess, and recognize that seeking external support is not just an option, but a lifeline essential to prevent further setbacks.

Erik Tomalis brings over two decades of deep involvement in the nonprofit sector to his role at Virtuous. With a focus on connecting nonprofits with their donors through modern and adaptable innovations, Erik emphasizes the importance of working smarter, not harder, in today’s nonprofit landscape. Alongside his dedicated team at Virtuous, Erik holds a genuine belief in collective responsibility and collaboration, recognizing the need for nonprofits and like-minded businesses to tackle the challenges of giving. He advocates for designing donor experiences that mirror the loyalty and shopping behavior seen in favorite brand stores, underscoring the role of innovation in achieving this vision.

In this episode, Erik Tomalis delves into the essence of responsiveness and donor-centricity, highlighting that these concepts aren’t mere buzzwords, but rather the very foundation of future fundraising. With candid insights, Erik addresses the challenges faced by nonprofits, providing practical and sustainable solutions for building resilience. It’s no surprise that he’s hailed as the Chief Evangelist Officer, given his unwavering commitment to driving positive change in the nonprofit landscape.

This episode covers:

  • Decoding Responsive Fundraising.
  • Nurturing personalized donor journeys for increased giving.
  • Harnessing unified data for enhanced donor engagement.
  • Adopting Best Buy practices for fundraising success.
  • Embracing the Power of ‘Pause’ in nonprofit operations.
  • Gazing into the crystal ball.

Connect with Erik on Linked In: Erik Tomalis or visit: Virtuous

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