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Monthly Magic: Turning Donors into Mission Owners
Permission Granted: Fundraising the Veritus Way
From Grief to Giving: Building a Community that Raises More Impact

Exploring how nonprofits can spark recurring generosity and build lasting donor communities.

SHOW NOTES:
July 17, 2025 – Episode # 192
Monthly Magic: Turning Donors into Mission Owners 

Monthly giving isn’t trendy; it’s the foundation of nonprofit sustainability. On this compelling episode of Raise Nation Radio, host Dawn Lego chats with Chris Barlow, Customer Happiness Director (we love the title, too!) at Beeline Marketing, to explore the art and science of building a strong recurring donor base.  

From defining a clear value proposition to treating monthly donors like mission insiders, this conversation is filled with creative fundraising strategies, digital marketing wisdom, and human-centered insights that drive donor retention.  

Guest Reflection: 

“When nonprofits treat recurring donors like part-owners of the mission, everything changes – engagement, retention, and the impact they feel.“ — Chris Barlow 

Episode Highlights: 

  • Why recurring donors are the VIPs of nonprofit sustainability. 
  • The role of a compelling value proposition in securing monthly gifts. 
  • Strategies to transition one-time donors into committed supporters. 
  • How digital marketing and active listening refine donor messaging. 
  • Real-world lessons nonprofits can learn from public radio fundraising. 
  • Treating recurring donors like stakeholders, because they are. 

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Episode Credits and Extras: 

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