Enhancing donor engagements through a culture of gratitude, responsive communication, and AI technology.

SHOW NOTES:
February 27, 2025 – Episode # 170
Heart to Algorithm: Reimagining Generosity in the Digital Age

On this episode of Raise Nation Radio, host Dawn Lego welcomes Gabe Cooper, the visionary founder and CEO of Virtuous, for a deep dive into the evolving generosity landscape. They explore how nonprofits can forge authentic connections with everyday givers by leveraging personalized communication and AI technology. Gabe shares insights from his influential works on responsive fundraising, highlighting how the dynamic culture at Virtuous is driving a revolution in donor engagement. Tune in to discover innovative strategies that empower nonprofits to thrive in a rapidly shifting environment where heart and technology converge to transform the art of giving.

“I’m deeply passionate about generosity. I admire the incredible work our nonprofit partners do, but I’m equally focused on transforming the donor’s heart. There’s something profound that occurs when we give our time, talent, and resources to others—it makes us less self-centered and more attuned to our neighbors. This aspect of generosity is what inspired me to start Virtuous.” — Gabe Cooper

Episode Highlights

  • Generosity is about shifting the heart of the donor.
  • Nonprofits need to connect personally with all donors, not just major ones.
  • Everyday givers are becoming increasingly important for nonprofits.
  • Technology can help nonprofits build personal relationships at scale.
  • AI can eliminate menial tasks, allowing nonprofits to focus on meaningful work.
  • Creating a culture of gratitude within organizations can drive change.

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