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Turned Up AFP ICON Series (Part 2)
Turned Up AFP ICON Series (Part 1)
From Heartbreak to Hope: A Lifeline of Courage, Conversation, and Change

 

Unpacking the strategy, heart, and community spirit behind a record-breaking Day of Giving.

SHOW NOTES:
March 27, 2025 – Episode # 174
Giving Days & Golden Moments: Building a Thriving Culture of Philanthropy

What does it take to create a culture of philanthropy that inspires giving, fosters engagement, and builds a thriving donor community? On this episode of Raise Nation Radio, host Dawn Lego sits down with Emma McDowell, Philanthropy and Engagement Coordinator at Concordia University, St. Paul, to uncover the strategies behind their most successful Day of Giving yet. Emma shares how innovative marketing, community connection, and data-driven strategies helped achieve year-over-year growth. She also dives into the challenges of engaging young donors, the importance of trust in philanthropy, and why showing impact is key to inspiring generosity.

“A culture of philanthropy isn’t built in a day—it’s built in every conversation, every connection, and every act of generosity.” — Emma McDowell

Episode Highlights:

  • How Concordia University, St. Paul’s Day of Giving set a new fundraising record.
  • The role of digital ads, storytelling, and a cohesive marketing strategy.
  • Overcoming challenges in engaging young donors and fostering trust.
  • Why community-building is the secret ingredient in philanthropy.
  • The impact of donor-centric fundraising and showing tangible results.
  • Key lessons and future goals for Concordia University, St. Paul’s next Day of Giving.

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