Just released: the 2024 Fundraising Outlook Study

Nonprofits entered 2023 with greater clarity and a heightened sense of confidence.

After consistently demonstrating their capacity to innovate, adapt to change, and plan with a flexible mindset, fundraising professionals found themselves facing macroeconomic trends beyond their control. In response, they’ll continue to focus on donor acquisition, sustainable giving, and retention amidst new challenges of how to best leverage artificial intelligence.

The 2024 Fundraising Outlook reveals where nonprofits plan to invest their time, effort, and technology budget in the coming year.

The new report explores:

  • Where nonprofits are finding fundraising success
  • Top fundraising challenges and priorities as a new year approaches
  • How the nonprofit sector feels about implementing artificial intelligence
  • Shifts in technology investment as digital fundraising continues to shape the generosity landscape