COVID-19 has flipped the fundraising world upside down. With so many different resources, guides, and opinions, it’s hard to know how your nonprofit should approach your fundraising communication.
Don’t leave your fundraising strategy up to guess work. A clear vision for your desired impact means taking into account real life data.
By using NextAfter’s Coronavirus Fundraising Response Resource Center, you can dive into fundraising and marketing insights that will help your nonprofit navigate these unprecedented times.
The research includes data on Nonprofit Email Volume Trends, including:
NextAfter’s research data is compiled of 2,639 emails from 155 nonprofit organizations that were categorized in 12 different verticals, including:
By organizing the data into these verticals, your organization can drill down and see what other nonprofits in your industry are doing in response to COVID-19.
Based on the data that NextAfter has gathered to date, we have summarized the following key observations.
One of our favorite aspects of NextAfter’s research are the email examples from real-life nonprofits, broken down by each industry.
According to NextAfter, “sometimes seeing the communication from other organizations can inspire a new messaging idea to test with your own audience. You can sort through various email examples from real nonprofits that are addressing coronavirus in their communication.”
These examples will get your creative juices flowing and spark some inspiration for email content, calls-to-action, and COVID-19 messaging.
Dive into marketing data, email examples, and more by visiting NextAfter’s Coronavirus Fundraising Response Resource Center.
As you evaluate how to proceed with your fundraising during this challenging environment — we’re here to help you navigate your options.
We’ve pulled together the following resources:
Guides: Help ease the switch to virtual fundraising
Webinars & Videos: Insightful multi-media and live conversations
Success Stories: Learn from others who have successfully pivoted their fundraising
Message from OneCause CEO: Hear from Steve Johns
Together we are one team, committed to helping you and your community navigate the road ahead.