Google
Exploring how smart digital strategy turns online interactions into lasting donor relationships.
SHOW NOTES:
December 4th, 2025 – Episode # 209
Clicks, Conversions & Connection: Building Donor Loyalty in a Digital World
On this episode of Raise Nation Radio, host Dawn Lego sits down with Jen Newmeyer, CFRE (a.k.a. Charity Jen), Senior Director of Digital Fundraising Strategy at PBS, for a deep dive into what makes digital fundraising work, and what holds many nonprofits back. Jen unpacks how to structure a digital strategy that captures attention, inspires giving, and keeps donors coming back. From mapping out email journeys to fine-tuning donation forms, she reveals the behind-the-scenes tactics that transform casual clicks into meaningful conversions.
Together, Dawn and Jen explore the evolving role of data, creativity, and clarity in today’s online giving environment. It’s a masterclass in how to think like a digital strategist, balancing design, messaging, and technology to make every interaction count.
Guest Reflection: