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Additional Episodes
Permission Granted: Fundraising the Veritus Way
From Grief to Giving: Building a Community that Raises More Impact
Branding with Heart: Shai Creates’ Blueprint for Nonprofit Success


 

Unlocking the power of permission-based asks, donor data, and authentic relationships to fuel nonprofit growth.

SHOW NOTES:
July 10, 2025 – Episode # 191
Permission Granted: Fundraising the Veritus Way

On this episode of Raise Nation Radio, host Dawn Lego sits down with Jeff Schreifels, Principal at Veritus Group, to peel back the layers of fundraising success. With decades of experience guiding nonprofits toward transformational giving, Jeff shares how authentic donor relationships, data-driven strategies, and permission-based asking can revolutionize how nonprofits engage their supporters.  

From mid-level to major gifts, the Veritus philosophy empowers fundraisers to lead with empathy, strategy, and purpose to build a culture of sustainable generosity. 

Guest Reflection: 

“When you treat donors like partners, not piggy banks, everything changes. Permission-based asking isn’t just respectful, it’s transformational.“ — Jeff Schreifels

Episode Highlights: 

  • How data and discipline unlock major gift potential. 
  • The power of permission-based asking in building confident fundraisers. 
  • Why donor retention begins with understanding behavior and motivations. 
  • Real-world nonprofit success stories that prove structure equals growth. 
  • Mid-level donors: the overlooked heroes of sustainable fundraising. 
  • The case for year-round strategy over seasonal sprinting. 

Connect with our Guests: 

Episodes Resources: 

Episode Credits and Extras: 

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