Weathering COVID-19: Fundraising Lessons Learned from the Past


These are unusual times we are living in. COVID-19 is not only disrupting our communities and infrastructures but adding even greater stress to an already tough—and crowded—fundraising landscape.

It’s no longer fundraising as usual and steps taken now can help determine the path your organizations takes toward long-term sustainability. First, breathe. Don’t panic.

History is an excellent teacher and there are fundraising lessons we can learn from the Great Recession of 2008-9, the bubble burst, the 1987 Stock Market Crash, and even the Great Depression in the 1930s.

Join Barbara O’Reilly, CFRE, Principal, Windmill Hill Consulting, for a discussion of how you can strengthen your fundraising in the midst of chaos. You will learn how to:

  • Describe the philanthropic trends from past economic emergencies
  • Assess how your organization can take now to assess the short-term and long-term financial impact of COVID-19
  • Redefine your case for support in the context of this current pandemic
  • Re-calibrate your fundraising strategy based on lessons learned from organizations that weathered the past economic emergencies


Hosted by:

Barbara O'Reilly, CFRE Principal, Windmill Hill Consulting, LLC
Barbara O’Reilly
Wind Hill Consulting

Kelly Velasquez-Hague OneCause Team Member
Kelly Velasquez-Hague
VP of Content Marketing

CFRE Credit




Qualifies for 1 CFRE credit