Transactional to Transformational Giving: A Roadmap for Success

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Learn actionable strategies to transition donors from transactional to transformational giving.


As fundraisers, we often receive directives without the guidance on execution. In this session, we’re flipping the script. Discover the hidden potential of your next major donor! Through a blend of storytelling (HeART) and data analytics (Science), we’ll identify and nurture prospects in real-time.

Donors are not ATM machines. The key to success lies in understanding supporters and adopting a human-centric approach. Revolutionize your organization and the donor experience. We promise—it’ll be FUN!

As a bonus, Susan Kramer is offering 30-minute follow-up speed coaching sessions to the first 20 individuals who request this opportunity.

Key Takeaways:

  • Transition donors from transactional to transformational giving.
  • Uncover the donor’s underlying passions.
  • Leverage supporters’ unique strengths to cultivate major gifts.
  • Harness the power of search engines for prospect research.
  • Integrate art and science in fund development strategies.

WEBINAR Transactional to Transformational Giving: A Roadmap for Success

Qualifies for 1 CFRE credits

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Presented by:

Susan Kramer
Susan Kramer

CEO, Susan Kramer Consulting

Dawn Lynn Lego
Dawn Lynn Lego

Director Brand Engagement, OneCause (Host)

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