The Power of Gratitude: Unlocking the True Magic of Thanking for Your Nonprofit
Wednesday, June 11, 2025 | 1:00 PM ET
Harness the power of gratitude to fuel your mission.
What do a thirteen-percentage-point increase in donor retention, neurotransmitters that spark trust and memory, and a test that saw a $450,000 increase in gifts have in common?
They’re all about what can happen you understand the magic that thanking done right (at the right times) can work in the hearts and minds of your supporters.
Join Lisa Sargent for this can’t-miss session based on her top-selling book Thankology and discover how to unlock the power of gratitude for your great cause.
Key takeaways:
- Get the six, magic building blocks your thank-yous need now.
- Understand gratitude neuroscience, your most amazing resource.
- Access advanced-level, multi-comms techniques that boost retention and results.
Presented by:

Lisa B. Sargent
Principal, Sargent Communications

Dawn Lynn Lego
Director Brand Engagement, OneCause (Host)