The Art of Fundraising: Adding Color to Giving Tuesday & Year-End Success

Wednesday, August 6, 2025 | 1:00 PM ET

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Add Color, Emotion, and Impact to Your Year-End Fundraising.

Join Bill Crouch, founder and CEO of BrightDot Fundraising Advisors, as he introduces the Art of Fundraising – a core philosophy that blends data-driven fundraising strategies with creativity, storytelling, and human connection.

Through applying emotional intelligence, authentic storytelling, and donor-centric outreach, Bill will share actionable insights to help maximize year-end giving and achieve sustainable fundraising success for your organization.

Key takeaways:

  • Mastering the Art of Fundraising
  • Applying emotional intelligence to fundraising strategies
  • Mattership: Turning donors into changemakers
  • Designing a fundraising strategy that inspires
  • Taking fundraising from transactional to transformational

The Art of Fundraising

Qualifies for 1 CFRE credits

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Presented by:

Bill Crouch
Bill Crouch

Founder and CEO, BrightDot Fundraising Advisors

Dawn Lynn Lego
Dawn Lynn Lego

Director Brand Engagement, OneCause (Host)

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