Giving Tuesday is first and foremost a day of giving.
And if you want to see significant revenue for your organization on this major giving day, you have to give to your donors first.
There’s a common misconception about Giving Tuesday. Many fundraisers see it as a social media competition where organizations with the greatest number of followers benefit the most.
And while there is an element of truth to this narrative, there are other more impactful ways to activate and engage your donors during Giving Tuesday beyond posting on social media.
In this data-driven webinar, you’ll discover a 3-email series that you can craft to activate your donors on Giving Tuesday including emails that will:
- Prime your donors for this major giving day
- Invest in your donors using a content-first strategy
- Call your donors to action at the time of highest urgency
During this webinar, you’ll learn proven tactics to boost your Giving Tuesday revenue based on real-world experimentation including what to say and when to send each email.
Qualifies for 1 CFRE credit
Vice President, NextAfter Institute
Dawn Lynn Lego
Director of Brand Engagement & Channel Marketing, OneCause (Moderator)