There’s no denying that a social media presence can help nonprofits in multiple ways.
It expands reach, engages community, attracts new supporters, and potentially converts donations.
Effective social media marketing is more than posting on ALL platforms. It requires focus and strategy. But for many nonprofits, there’s limited bandwidth, resources, and budget. So, how do you swim when it feels as if you are sinking into social media chaos?
This session will help you analyze data to guide the ideal platforms for your organization (and channels that may be a waste of time) to achieve more success with social media engagement.
- Leverage Google Analytics to guide your social media strategy.
- Identify what works best on each social media platform.
- Explore new ideas to generate engaging content.
Qualifies for 1 CFRE credit
Founder, Positive Equation
Dawn Lynn Lego
Director of Brand Engagement & Channel Marketing, OneCause (Moderator)