Donor Insights on Social Giving

During A Time of Social Distance


This Webinar qualifies for CFRE Credit.

In 2018 we released the first Social Donor research study.

This year, we asked them how the pandemic changed their giving.

What we learned will surprise you…

In 2018 OneCause conducted the first Social Donor research study, examining the unique motivators and giving behaviors of those who give through events and peer-to-peer fundraising.

Flash forward to 2021 and through the looking glass of the pandemic.

We are unveiling new research that reexamines giving experiences, how social donors have evolved, and what we learned from virtual fundraising.

You’ll be the first to hear insights from a new study of 1,026 Social Donors and their shifting attitudes, motivators, and future intentions.

With these new data insights in hand, we’ll explore:

  • What donors expect from the giving experience
  • What motivates them to donate
  • When and how donors will return to in-person events
  • Best practices for improving ease & engagement
  • What influences retention & repeat donations

Hosted by

Jenna Jameson
Jenna Jameson

Thought Leadership & Research, OneCause

Kelly Velasquez-Hague
Kelly Velasquez-Hague

VP of Content Marketing, OneCause

Register Today and get ready to

Reinvent the power of your fundraising.