Plan, Flow, Wow: A Masterclass in Revenue-Driving Event Design

Join Do Good Events President Kalsey Beach and Vice President of Event Strategy & Development Hannah Hegman for a deep dive into designing events that inspire generosity and deliver measurable results. From pre-event strategy to post-event impact, this session breaks down the art and science of creating fundraising experiences that captivate donors and drive dollars.

Key takeaways:

• Discover how thoughtful planning and storytelling elevate your event’s purpose and profitability.
• Explore proven strategies to enhance flow—keeping guests engaged from first impression to final bid.
• Learn practical, revenue-focused best practices for auctions, fund-a-need moments, and program pacing.
• Gain insights into emerging trends shaping modern fundraising events.
• Walk away with actionable tools and inspiration to “wow” your supporters at every stage.