One Size Doesn’t Fit All: Tips to Market Your Events to Donors of All Ages

On Demand Webinar

How do you market your fundraising event to a twenty-something college grad?

What about the older couple next door? Sure, there are some core best practices for attracting donors to your events, but each generation has unique preferences and motivators.

Join us to find out where 1,100+ donors of all ages found out about their last event or social giving opportunity and what motivated them to give. We’ll share actionable tips to help you attract and engage event donors from every generation.

Key Takeaways:

  • Which marketing channels donors of various generations prefer
  • What event donors of all ages reported motivates them to give and how you can incorporate that into your marketing
  • Tips and ideas you can use to successfully market your next event to donors across all generations

One Size Doesn’t Fit All

Qualifies for 1 CFRE credit


Presented by:

Sarah Sebastian
Sarah Sebastian

Director, Corporate Communications, OneCause

Ashley Sanregret
Ashley Sanregret

Customer Success Manager, OneCause

Dawn Lynn Lego
Dawn Lynn Lego

Director of Brand Engagement & Channel Marketing, OneCause (Moderator)

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