Mastering Relationship-Driven Fundraising: A Step-by-Step Guide to Cause Selling & Database Integration
In today’s data-driven world, efficiently managing and leveraging your data can make a significant difference in achieving your fundraising goals.
Join Jarrett Ransom, MBA and Jack Alotto, MA, CFRE to learn strategies on how to implement the relationship-driven Cause Selling Cycle into your database to increase support for your organization.
From building your prospect pipeline to fostering donor loyalty, this session will guide you through the essential steps of utilizing your database to build strong donor relationships through effective data methods.
Whether you’re new to database management or looking to refine your existing practices, this webinar offers valuable insights to enhance your Cause Selling strategies.
Key Takeaways:
- Discover how your database houses current donors and potential major gift, planned gift, and monthly giving donors.
- Understand how your database supports initiatives like online fundraising, donor engagement, events, and retention.
- Learn the importance of your database in understanding prospects’ needs, presenting programs, and collecting data for making your ask.
- Gain strategies for donor interactions from prospecting to stewardship within the Cause Selling Cycle.
Presented by:
Jarrett R. Ransom, MBA
Trainer, Fundraising Academy at National University
Jack Alotto, MA, CFRE
Trainer, Fundraising Academy at National University
Dawn Lynn Lego
Director Brand Engagement, OneCause (Host)